A new conference introduced by Rhizome, Seven on Seven paired seven leading artists with seven game-changing technologists in teams of two, and challenged them to develop something new --be it an application, social media, artwork, product, or whatever they imagined-- over the course of a single day. The seven teams worked together at locations around the New York City on April 16th, 2010, and unveiled their ideas at a one-day event at the New Museum the following day. All documentation videos courtesy of Wieden + Kennedy New York.