e-flux's online magazine e-flux journal announced that they will introduce print-on-demand, and, in addition, that they will allow readers to print the publication in a wide variety of formats, from posters to small booklets. Clearly a nod to the open circulation and transmission of information online, the editors hope to translate this logic to e- flux journal's distribution offline, saying, "...we realized that perhaps the most interesting and useful approach would be to let our readers determine its form, material, and channels of distribution and use." e-flux will develop a "modular print production platform" at their Berlin location with Francesca Grassi and Jeff Ramsey specifically for this purpose.