Aram Bartholl is a german artist renowned for making physical abstractions of the digital world, particularly game-worlds.

One of Aram's not-to-be-missed performances is inspired by the popular computer game World of Warcraft (WoW).

In WoW, the nickname of the player's avatar is constantly hovering above the head of the player so that the identity is visible for everyone else in the game.

Aram took this little feature out of cyberspace to see how it would look if people's names would float above their heads in the physical world too.

WoW has been performed at different locations around the world. Luckily, it is well-documented!

• Getting coffee WoW style • Workshop in Ghent • Project Site