TAG Den Haag: LUST: Generation Random

Opening > 2nd of March from 17:00 - 20:00 hrs
Location: TAG Den Haag, Stille Veerkade 19, The Hague
Open > 3rd untill 31st of March, wed-sat from noon untill 17:00 hrs

Mike Rijnierse and Willem Marijs will create a special light installation for Random, entitled Lab.

The tenth anniversary of graphic design studio LUST is celebrated with a month of events at TAG. Parallel to the LUST exhibition Generation Random, TAG is organising a symposium on Info Aesthetics. In this light, a number of speakers will offer different and surprising angles to the subject, delving into the depths of data storage, exchange and representation.

At TAG, LUST presents a decade of design in an interactive visual catalogue that explores new ways of archiving. The exhibition is not primarily aimed at summing up, it strives to highlight the actual process of design in which failure and success exist side by side. It addresses the issue of data storage, access, exchange and modification that has become increasingly relevant in the digital age.

Accessibility and storing of data has always been an issue of scientific interest. Before 1990, information was mostly stored in physical archives, either on paper or on microfilm. One of the great pioneers in the field of data accessibility was Paul Otlet, who founded the Mundaneum in 1910; a library with over 12 million 7,5x12 cm index cards and documents. In the desperate struggle to cope with the overflow of published information, Otlet laid down the basis for what we now know as the Internet. His aim was no less than to create an archive of humanity's collective intellectual capital, made accessible by a system allowing users to find data to the most specific level.

The Digital Revolution has accellerated the development of data storage and accessibility at tremendous speed. One of the key changes in approaching data that was already predicted by Otlet is the lack of hierarchy that entails the free exchange of information between different users.
Authorship is no longer the exclusive domain of the actual author of a work. Vast numbers of consumers and users can adapt, adopt and improve the original version. The traditional chain of author, editor, publisher, printer and retailer has been permanently distorted by interventions of users at every possible level. Free access to data allows the user to modify and pass on information, thus becoming co-author of the original work.

Bearing all this in mind, LUST has created an exhibition at TAG. All displayed projects reveal a great interest in the area where non-linear information structures and process methodologies fuse with the craftsmanship of the typographer or designer.

In the spirit of Otlet, this results in an interactive visual catalogue, in which physical storage media trigger digital information. The exhibition at TAG is not primarily aimed at summing up, it strives to highlight the actual process of design in which failure and success exist side by side.
In the course of the exhibition period, a number of masterclasses/workshops, presentations and lectures will be organised under the name Info Aesthetics focusing on topics such as visualisation and mapping of data, generative systems and non-hierarchical systems.

Guest speakers include David Reinfurt (O-R-G, USA), Catalogtree (Joris Maltha and Daniel Gross, NL), Wilfried Houjebek (NL), Jonathan Harris (USA), and Aaron Koblin (UCLA, USA).

Check out http://www.tag004.nl
and http://www.lust.nl