Artists and designers! If you are a creative person looking to start your own company or grow your business, Keith Granet has clear-eyed insights that will help your business flourish while you can get on with what you do best on the creative side. How do you create the right team for success? How do you identify and avoid "bad clients"? What should you know about your company's finances, marketing, and hiring process? At this 92Y talk, Keith Granet will tell creative people everything they need to know to get started or to take their business to the next level. Following the talk, Granet will sign copies of his new book, The Business of Creativity.

With decades of consulting brands like Harrods, Pantone, John Varvatos, and Urban Archeology, Keith Granet is long known as the go-to management consultant of the design world.