RHIZOME DIGEST: 03.13.04

<br />RHIZOME DIGEST: March 13, 2004<br /><br />Content:<br /><br />+announcement+<br />1. Francis Hwang: Rhizome Commissions: Get Ur Vote On<br />2. Joy Garnett: Molotov Webring<br />3. Kristine Ploug: kopenhagen.dk/net.art curates generative art<br />exhibition in Copenhagen<br />4. Iris Mayr: Topographies of Populism - Conference March 25-27, 2004<br />Linz/Austria<br /><br />+opportunity+<br />5. Roopesh Sitharan: UPload:DOWNload - Call for PARTICIPANT(((<br /><br />+comment+<br />6. Patrick Lichty: Confessions of a whitneybiennial curator<br /><br />+feature+ <br />7. Andrew Choate: page_space review<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />1.<br /><br />Date: 3.09.04 <br />From: Francis Hwang (francis@rhizome.org)<br />Subject: Rhizome Commissions: Get Ur Vote On<br /><br />Hi all,<br /><br />The voting for the 2004 Net Art Commissions is now underway. If you are<br />eligible to vote, please go to <a rel="nofollow" href="http://rhizome.org/commissions/voting/">http://rhizome.org/commissions/voting/</a> to<br />vote for your favorite proposals.<br /><br />This open voting process is sort of unprecedented – I don't believe<br />that there has ever been an arts organization that has awarded a<br />commission in this way. I'm hopeful that these commissions, regardless<br />of who they're awarded to, will raise some provocative questions about<br />how artists are funded and about how value is assigned in the art world.<br /><br />I have emailed all the candidates, and asked them:<br /><br />+ not to participate in list discussion on any of the work under<br />consideration.<br />+ not to change their proposal sites during the discussion in an<br />attempt to win more votes.<br /><br />I have one more request to make of everybody else. While we want people<br />to talk openly about the proposals, we also have to keep in mind that we<br />are speaking about subjective, personal work in a very public forum. In<br />any open call like this you're bound to get proposals that vary widely<br />in quality: Please try to keep your conversation focused on what<br />proposals you like, and minimize the amount of conversation on proposals<br />you dislike. In other words, just accentuate the positive. If this year<br />turns out to be a nasty experience for a lot of artists, we probably<br />won't get many submissions next year.<br /><br />Thanks in advance for participating. And please email me if you have any<br />questions about how this whole thing is supposed to work.<br /><br />Francis<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />2.<br /><br />Date: 3.06.04 <br />From: Joy Garnett (joyeria@walrus.com)<br />Subject: Molotov Webring<br /><br />Molotov Webring<br /><br />Information<br /><a rel="nofollow" href="http://bbs.thing.net/">http://bbs.thing.net/</a><br /><a rel="nofollow" href="http://www.yougenics.net/griffis/">http://www.yougenics.net/griffis/</a><br /><a rel="nofollow" href="http://www.culturekitchen.com/archives/000555.html">http://www.culturekitchen.com/archives/000555.html</a><br /><a rel="nofollow" href="http://www.dronecolony.com">http://www.dronecolony.com</a><br /><a rel="nofollow" href="http://www.somedancersandmusicians.com/solidarity.html">http://www.somedancersandmusicians.com/solidarity.html</a><br /><br />Still Images: collage / agitprop<br /><a rel="nofollow" href="http://www.voyd.com/joywar/joywar.jpg">http://www.voyd.com/joywar/joywar.jpg</a><br /><a rel="nofollow" href="http://art-design.smsu.edu/cooley/molotov/">http://art-design.smsu.edu/cooley/molotov/</a><br /><a rel="nofollow" href="http://navasse.net/joywar/">http://navasse.net/joywar/</a><br /><a rel="nofollow" href="http://www.anatomyofhope.net/joy/">http://www.anatomyofhope.net/joy/</a><br /><a rel="nofollow" href="http://www.electrichands.com/shanghai-pepsi.jpg">http://www.electrichands.com/shanghai-pepsi.jpg</a><br /><a rel="nofollow" href="http://www.voyd.com/joywar/Index.htm">http://www.voyd.com/joywar/Index.htm</a><br /><a rel="nofollow" href="http://www.rssgallery.com/book.htm">http://www.rssgallery.com/book.htm</a><br /><a rel="nofollow" href="http://www.voyd.com/joywar/ascii.htm">http://www.voyd.com/joywar/ascii.htm</a><br /><a rel="nofollow" href="http://www.robertspahr.com/joy/">http://www.robertspahr.com/joy/</a><br /><a rel="nofollow" href="http://tinjail.com/joy/">http://tinjail.com/joy/</a><br /><br />Moving Images / interactive<br /><a rel="nofollow" href="http://art-design.smsu.edu/cooley/molotov/">http://art-design.smsu.edu/cooley/molotov/</a><br /><a rel="nofollow" href="http://544x378.free.fr/">http://544x378.free.fr/</a>(WebTV)/html/molotov.html<br /><a rel="nofollow" href="http://www.gloriousninth.com/piratesofpenzance.html">http://www.gloriousninth.com/piratesofpenzance.html</a><br /><a rel="nofollow" href="http://www.somedancersandmusicians.com/Some_QuickTime_Movies/art.mov">http://www.somedancersandmusicians.com/Some_QuickTime_Movies/art.mov</a><br /><br />Mirror Images<br /><a rel="nofollow" href="http://www.twhid.com/misc/joy/molotov/">http://www.twhid.com/misc/joy/molotov/</a><br /><a rel="nofollow" href="http://linkoln.net/molotov.gif">http://linkoln.net/molotov.gif</a><br /><a rel="nofollow" href="http://www.leewells.org/joy/Molotov.html">http://www.leewells.org/joy/Molotov.html</a><br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />3.<br /><br />Date: 3.08.04 <br />From: Kristine Ploug (kristine@nohalo.dk)<br />Subject: kopenhagen.dk/net.art curates generative art exhibition in<br />Copenhagen<br /><br />Autopilot <br />Creative mechanisms<br />www.kopenhagen.dk/net.art<br /><br />Autopilot is an exhibition of generative art in kopenhagenshop as a part<br />of the RADAR festival (www.visitradar.dk). The exhibition is curated by<br />kopenhagen.dk/net.art and will take place at kopenhagenshop on Enghave<br />Plads 8 in Vesterbro, April 1st-4th, 2004.<br /><br />The opening is Thursday, April 1st., 2004, 5 pm ? 7 pm.<br /><br />In the exhibition period, the opening hours for kopenhagenshop are<br />Friday - Sunday 10 am ? 6 pm.<br /><br />Generative art is a distinct branch within the field of computer based<br />art. In generative artworks, part of the work's creation is left to<br />autonomous processes of a computer. The frames of the creative process<br />are determined by the programmer's ? the artist's ? creation of<br />algorithms. Successions of different expressions can subsequently arise<br />from the automated processes of the software.<br /><br />The exhibition shows three generative works ? each of them representing<br />an aesthetically different approach to generative art: Generative<br />architecture, generative drawing, and generative sound/animation.<br /><br />Generative architecture<br />Pablo Miranda Carranza (b. 1972): ArchiKluge<br />ArchiKluge generates suggestions of architectural diagrams, actually<br />letting the diagrams evolve according to certain programmed 'fitness<br />principles'. Pablo Miranda Carranza studied architecture at the<br />University of East London. Since the year 2001 he has been teaching at<br />the architecture school of the Royal Institute of Technology in<br />Stockholm and working at the Interactive Institute, also in Sweden . His<br />work explores architectural production processes, which are not based on<br />the notion of design as the expression of an author's intention, but<br />instead the result of the evolutionary, relentless accumulation of<br />unintelligent calculations; a generated architecture, rather than<br />designed. <br /><a rel="nofollow" href="http://www.armyofclerks.net/ArchiKluge/index.htm">http://www.armyofclerks.net/ArchiKluge/index.htm</a><br /><br />Generative sound and animation<br />Thor Magnusson (b. 1972) and Birta Thrastardottir (b. 1976): Composing<br />Paper<br />Composing Paper is a generative animation and sound work by animator<br />Birta Thrastardottir and sound artist/programmer Thor Magnusson. Thor<br />works with generative methods in sound and software art and some of his<br />productions can be found on the ixi software website. Composing Paper<br />continues a line in the experiments of ixi software where various<br />algorithms are used to create an unexpected evolution and process, and<br />it becomes alive in the field which Birta is mostly concerned with:<br />tactile material animation. The artists create the conditions of the<br />piece, but the piece itself performs its own manifestation. It is never<br />the same and it never ends.<br /><a rel="nofollow" href="http://www.ixi-software.net">http://www.ixi-software.net</a><br /><br />Generative drawing<br />Ole Kristensen (b. 1978): Flyt dig<br />Flyt dig is a piece letting the computer make a drawing based on motion.<br />The software sees through a web cam, decides a direction, and draws a<br />line. Ole likes simple generative graphics and little things that move<br />around to generate complex patterns. Sometimes his pieces are<br />interactive, sometimes they consist of light from screens or little<br />gadgets. He has been studying programming at the Interactive Media<br />programme at Roskilde University and also studied in Sweden at a masters<br />programme in art and technology for a year. He is part of the<br />Halfmachine festival at Christiania and builds physical electronic art.<br /><a rel="nofollow" href="http://ole.kristensen.name">http://ole.kristensen.name</a><br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />4.<br /><br />Date: 3.11.04 <br />From: Iris Mayr (iris.mayr@liwest.at)<br />Subject: Topographies of Populism - Conference March 25-27, 2004<br />Linz/Austria<br /><br />Topographies of Populism:<br />Everyday Life, Media, and the City<br />2nd International DOM-Conference in Linz, March 25th to 27th, 2004<br /><a rel="nofollow" href="http://www.dom.ufg.ac.at">http://www.dom.ufg.ac.at</a><br /><br />The 2nd International DOM-Conference tries to comprehend the term<br />&quot;populism&quot; on the level of everyday life, the media, and the city with<br />particular attention to architecture and urban design.<br /><br />Today, the term &quot;populism&quot; and its use suggest that it is not a matter<br />of a new political movement within the spectrum of already existing<br />ones. Rather, it is a - as new regarded - way of how various interest<br />groups bring themselves in relation to a wooed public. Subsequently, the<br />term has something to do with the way a public conscious is shaped<br />respectively how influence is taken on it its formation. In this respect<br />it is interesting to observe, how populist strategies are used in<br />architectural and urbanist engagement with ?what people want?. Two<br />fundamentally different strategies can be discerned in this context:<br /><br />The strategy of anticipation, with which either on an aesthetic or an<br />operational level a consent is aimed with a public. In the aesthetic<br />approach the popular ?will? is simply expressed in a &quot;despotic&quot; manner<br />without the engagement of the people (architecture for the people,<br />nothing by the people). Architects and investors, who e.g. design and<br />bring buildings in accordance with commonly accepted popular tastes on<br />the market, for instance in form of traditional architectural images,<br />pursue surely most radically this strategy. The operational approach<br />bases itself on popular support and tries to develop concepts together<br />with future users and residents in a &quot;paternalistic&quot; way (architecture<br />with people).<br /><br />The strategy of mobilization, in which a particularly insufficiently<br />informed majority opinion is taken systematically in direction. The goal<br />of this strategy is to gain the awareness and support of a public - the<br />&quot;people&quot; - for an architecture (which is e.g. either going to be built,<br />preserved or taken down). The debates occured in the media around<br />developing processes of the Museum Quarter in Vienna, the Culture and<br />Convention Centre in Luzern, or the recently decided competition for<br />Ground-Zero in New York may be taken as examples for this strategy.<br /><br />In both strategies the media becomes a special role assigned. Intended<br />or inadvertently, it advances to a tool of mutual communication and<br />interest co-ordination. Therefore, the conference is structured into<br />three main parts:<br /><br />Populism and Everyday Life (1st day)<br />Populism and Media (2nd day)<br />Populism and Architecture (3rd day)<br /><br />Design Organisation Media (DOM) Research Laboratory. kunstuniversit&#xE4;t<br />linz. Hauptplatz 8. Postfach 6. A4010 Linz. Austria. Tel. +43 (0)732<br />7898 217. Fax +43 (0)732 7898 224 DOM Research Laboratory is run in<br />cooperation with Ars Electronica Center Linz. Hauptstrasse 2. A4040<br />Linz.<br /><br />Among others Diller + Scofidio, Bill Moggridge, Thomas Frank, Ellen<br />Dunham-Jones, Jeffrey Inaba, Greg Van Alstyne.<br /><br />Please find more details as well as the schedule and the complete<br />speaker's list online at: <a rel="nofollow" href="http://www.dom.ufg.ac.at">http://www.dom.ufg.ac.at</a><br /><br />For tickets and travel information:<br /><a rel="nofollow" href="http://www.dom.ufg.ac.at/conference04/home.php?link=registration">http://www.dom.ufg.ac.at/conference04/home.php?link=registration</a><br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />Rhizome is now offering organizational subscriptions, memberships<br />purchased at the institutional level. These subscriptions allow<br />participants of an institution to access Rhizome's services without<br />having to purchase individual memberships. (Rhizome is also offering<br />subsidized memberships to qualifying institutions in poor or excluded<br />communities.) Please visit <a rel="nofollow" href="http://rhizome.org/info/org.php">http://rhizome.org/info/org.php</a> for more<br />information or contact Jessica Ivins at Jessica@Rhizome.org.<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />5.<br /><br />Date: 3.08.04 <br />From: Roopesh Sitharan (intergra@rocketmail.com)<br />Subject: UPload:DOWNload - Call for PARTICIPANT(((<br /><br />Upload-Download (UD) is an experimental online project presenting a<br />collaboration between young people around the globe.Central to the<br />project is the theme of global communication and cross-cultural<br />encounters.<br /><br />Essentially, the project explores the impact of globalisation, free<br />market capitalism, consumerism, and information /communication<br />technology on the young people , especially in regards to the notion of<br />self, identity, nationality, spirituality and cross-cultural<br />experiences.<br /><br />The participants will engage in a series of collaborative online art<br />activities related to the above-mentioned issues.<br /><br />The artwork is produced with simple process of uploading of content from<br />participating artist from one end which serves as a content for the<br />participating artist at the other end to download and work on the<br />particular content and vise versa. The process is continuous,ever<br />growing and evolving.<br /><br />There were 4 sub-projects or assignments for UD, namely :<br />&#xB7; interFACES<br />&#xB7; BrandconTEXT<br />&#xB7; cITy stream<br />&#xB7; SoulBITS<br /><br />Currently on the interFACES is being launched, the other sub-projects<br />will be launched in stages.<br /><br />CALL FOR PARTICIPANTS:<br />-Deep interest in new media arts<br />-Creative and fluent with new media related technologies<br />-moderate level of both spoken and written English<br />-interest to engage in the collaborative project<br /><br />Project URL: <br />Http://www.uploaddownload.org<br /><br />Any enquiry,contact:<br />roopesh@mmu.edu.my <br />roopesh@uploaddownload.org<br />Participate)))Collaborate)))Create<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />6.<br /><br />Date: 3.10.04<br />From: Patrick Lichty (voyd@voyd.com)<br />Subject: Confessions of a whitneybiennial curator<br /><br />Confessions of a whitneybiennial.com curator<br />Patrick Lichty<br /><br />Being an independent curator breeds strange bedfellows, actually<br />stranger than I could have imagined. Sometime late in 2001, I got an<br />e-mail from Miltos Manetas, of whom I'd known through the Net for a<br />while regarding a project he was doing called whitneybiennial.com. The<br />concept was to create an 'exhibition' concurrent with the opening night<br />of the Whiney Biennial consisting of U-Haul trucks that would circle the<br />museum showing projected Flash-based snippets through a program written<br />by NY artist Michael Rees via rear-projection screens. The idea would<br />be to question the relevance of shows like the Whitney Biennial, the<br />material gallery and like strategies by recontextualizing such cultural<br />spaces in light of online art, which had been accepted in the 2000<br />Whitney Biennial.<br /><br />whitneybiennial.com called forth many issues, including community<br />discussion of the use of applications such as Macromedia Flash in the<br />creation of online art, the near-ubiquitous criticism of the Whitney<br />Biennial, the conceptual history of Manetas' work and its critique on<br />commodity culture, and to the potential subversiveness of an<br />intervention such as the one being proposed. The questioning of<br />materialism in artistic practice has been extant since at least since<br />Duchamp's famous urinal and continuing on through many movements<br />including Conceptualism. In so doing the artist's practice of<br />circumspection of the gallery or museum as a valid entity is nothing<br />new. However, the seductive quality of the new (as in New Media) when<br />considered against the increasing acceptance of technologically-based<br />art allows for a cultural 'Trojan Horse' to infiltrate the high art<br />world.<br /><br />But while considering the socio-cultural matrix surrounding<br />whitneybiennial.com, personal issues regarding this intervention had to<br />be taken into account. For example, signitificant parts of my personal<br />stance towards the art world has involved critical discourse questioning<br />traditional museological practice relating to materialism, legitimation,<br />and archival of artworks in light of technological art, including 'net<br />art'. This body of thought began in 1998 with 'The Panic Museum' (1),<br />an essay that dealt with the state of museological practice vis-a-vis<br />digital media, materialism, access, technology, and archival. In<br />addition, other essays (2) and three independently curated online<br />exhibits (3) explored possible alternative models for representing new<br />media works integrating emergent technological methods. But this<br />'alternative voice' coupled with the fact my involvement in curatorial<br />practice as well as having had work (under pseudonyms) in some of these<br />exhibitions made me curious about my function in this project and what<br />might be learned from this intervention. And lastly, there were some<br />personal questions in regards to Manetas' work and his exploration of<br />branding (which I will explain later) that were of great interest to me,<br />so I accepted.<br /><br />The concept was that several independent curators and 'chosen' New Media<br />intelligentsia (or 'Neensters', as Manetas would put it) would suggest<br />Flash-based artists from the online community. These artists were to<br />create Flash 'snippets' to be mixed together with a program coded by NY<br />artist Michael Rees, the product of which would be projected from the<br />rear aperture of a circling U-Haul truck on the opening night of the<br />Biennial. The proposed scene would be a surreal circling of the wagons<br />around the Whitney, but not creating a bulwark as in the Western movie<br />tropes, but an elision of the center of attention entirely, having as<br />much to do with the nature of the trends within the online art culture<br />at the time itself.<br /><br />Much of the discursive function of this intervention had to do with the<br />production and techne of net-beased art as its representation and<br />content. At the time of conception of whitneybiennial.com, a great deal<br />of heated discussion was transpiring regarding the use of Macromedia<br />Flash as a creative tool, and whether the very structure of that<br />development environment was a constraining factor in creating<br />Flash-based work. There were many viewpoints on this subject, but many<br />constructed a polarized argument centered virtuosity and craft in terms<br />of code as art object or conceptual articulation. In framing this<br />argument it might be useful to consider that no technology is neutral,<br />as the legendary fable of Thamus and Thoth (4) illustrates in the case<br />of language and writing, with the analogy of writing decentering the<br />need for memorization. It isn't to say that the use of Flash gives or<br />takes from the creative process; the argument as it was unfolding at the<br />time was questioning whther the use of an authoring tool necessarily<br />shaped the content. There is a continuum of possibilities in this<br />regard between the more open-ended software such as a programming<br />language, which serves mainly in the creation of other software, to<br />highly specialized programs like Bryce or poser, which by their function<br />tend to produce landscapes or figuratives, respectively. Therefore, the<br />problem in contrasting the ends of the continuum questions which set of<br />tools allows the digital artist to articulate a concept more fully<br />through greater use of the platform, and whether the use of (more)<br />tightly focused software inscribes certain agendas of form and style<br />upon the artist. . Although the discussion of aspects of digital art<br />production may appear tangential to the thrust of whitneybiennial.com,<br />it actually forms one of the several disciplinary issues raised by<br />Manetas. Questions engaging with formalist technical issues between art<br />created with custom code and prepackaged programs can also be likened to<br />the differences between compiled (low-level) and interpreted<br />(high-level) languages. Although the similarity may be dwindling as of<br />2004, a conversation in the 80's and 90's within the programming<br />community was that low-level languages, although more difficult, allowed<br />greater flexibility and control of processes while the higher-level<br />languages gave greater ease, and that practitioners of higher-level<br />programming were not fully utilizing the computer's resources. However,<br />both techniques were suited for different applications, as say, BASIC or<br />LOGO are not well suited to the crafting of operating systems, where C<br />or Assembler is perfect for the job. But at the core of similar<br />arguments regarding the validity of raw code versus 'environment-based'<br />applications is a matrix of issues, from intent to the implication of<br />'craft', which is a discussion I will engage with at another time.<br />However, there is a Fluxus-esque argument in vis-a-vis the<br />dematerialization of the object if one considers the context of the link<br />made within the digital conception of 'code as object', linking a<br />simulated materialism, with dominant paradigms in programming parlance<br />of object-oriented programming. This is reminiscent of the decrying of<br />more ephemeral or conceptual works by the more materially based<br />community, although as alluded to just recently, the issues are more<br />akin to that of craft, material investiture, and implied virtuosity.<br /><br />Another line of discussion relating to the controversy about Flash-based<br />online art is the old interdisciplinary one of territorial boundaries<br />between art and design. Flash was originally developed as a tool for the<br />creation of graphic content by online animators, and was conversely<br />adopted by many graphic designers for online content. In the case of<br />Manetas, many of the artists (5) propositioned for whitneybiennial.com<br />were, in fact, considered to be better known as design practitioners,<br />possibly in part due to their use of tools such as Flash. So, would<br />whitneybiennial.com be an intervention that questions the roles of art<br />and design in regards to online art? This was one of the aspects put<br />forth in the Manetas query (6), but if so, this merely reframes an old<br />argument in a new context; namely that of the online environment. Would<br />the Flash-based work, oft considered an avenue for cutting-edge<br />designers, now be considered as 'serious' conceptual work by the art<br />world? Or perhaps more accurately, would the work by online designers<br />be reframed as conceptual art if an artist with an established track<br />record presented it? This would be decided in the back of a number of<br />U-Haul trucks on the opening night of the Whitney, or so we would be led<br />to believe…<br /><br />Now that the personal and technical questions framing this intervention<br />are taken care of, the location of the intervention comes into question.<br />Why the Whitney Biennial? Why not critique shows like the Carnegie<br />Triennial, Documenta, or even the Bienniale de Venezia, many of which<br />have introduced New Media works? Much of this has to do with recent<br />history of New Media art and the role the Whitney has had in raising its<br />visibility in the US art scene. The Whitney Biennial gained much<br />attention for its inclusion of an Internet/New Media category in 2000,<br />and this show was considered in the net art community as one of the<br />'break-out' institutional exhibitions for the genre (7). In specifically<br />delineating a category for that particular genre, the Whitney then<br />created a milieu in which the issues relating to New Media and its<br />legitimacy in a high art institutional context could be critically<br />engaged. When considering why an intervention like whitneybiennial.com<br />has any validity, acquaintances within the New York art community relate<br />to me that in a recent historical context, criticism of the Whitney<br />biennial has been quite fashionable (99). Such criticism has served a<br />multitude of functions from questioning the cultural agendas that the<br />Whitney Biennial serves to reinscribing its own importance, and as<br />trendsetter within the American art scene due to this increased<br />notoriety.<br /><br />Of course, the whole notion of fashion as concept fits well with<br />Manetas' work. Taking the nod from Warhol in using fame as aesthetic<br />construct and letting it morph it into legitimation as artifact of late<br />capitalist marketing, Manetas engaged with corporate branding culture<br />and its virtualization of meaning into pure image, thus taking a<br />Baudrillardian stance towards the simulated 'image' of fame. In such a<br />culture, companies use advertising firms to create incomprehensible<br />brand names, and Manetas followed this practice in hiring Lexicon<br />Branding to devise his 'Neen' conceptual brand. 'Neen' was 'not<br />exclusively about technology in art, but more about the style, about the<br />psychological landscape' as he related to Salon Online (8). Therefore,<br />Manetas' view of conceptualism illustrates the contemporary focus on<br />image and style as content themselves.<br /><br />If one considers the difference between the times in which Manetas and<br />Warhol live, an analogy can be drawn from the private sector from which<br />we can synthesize a possible analysis. In the fin de millennium<br />markets, corporations are often hard pressed to justify their stock<br />valuations through their holdings and net worth. Therefore, the value<br />of a corporate entity in the turn of the millennium is considered not so<br />much in terms of their material worth, but in terms of their 'brand<br />value'. Naomi Klein, in her seminal book, No Logo, documents this<br />cultural shift in the declaration, 'Brands, not products.' (9) In<br />Warhol's time, cultural production was still linked to a product. Andy<br />was linked to Brillo boxes and paintings of Campbell's Soup cans. Even<br />the silkscreens of himself, Jackie Onassis, Elvis and Mao Tse Deng still<br />exhibited an all too concrete link to 'fame as product'. But by the late<br />80's, corporate culture had begun its inexorable shift into the<br />ephemeralization of the cultural product through ubiquitous branding, or<br />image-as product. Artists such as Wyland and Kinkaide, and especially<br />Kinkaide, have earnestly engaged with the lifestyle branding concept<br />through the mass production of populist cultural artifacts such as<br />mass-production 'hand embellished prints' (Kinkaide), sculptures,<br />calendars, et al, most of which are never seen by the artist himself. In<br />their case, what has become the product are the feel-good paradigms they<br />embody, whether the Christian 'Painter of Light' or the artist of the<br />oceans, giving the consumer the impression of identification with a<br />sympathetic ideology. In Manetas' case, he takes it one further, in<br />linking 'Neen' to the 'style of the virtual' itself. Neen takes the<br />Warholian sense of fame that once was invested in agglomerations of<br />capital and shifts into the simulated landscape of brand perception '6<br />the brand has become the star. In effect, Neen makes visible the<br />allegory of the Emperor's New Clothes, or that 'there's no 'there'<br />there'(quote?). But instead of invalidating the assumption of the<br />absence of the concrete, Neen revels in it, which reinforces the<br />brand-as-concept meme, and with such a conceptual framework, what was<br />going to transpire with whitneybiennial.com on opening night?<br /><br />Meanwhile, the date of the Whitney '02 was looming.<br /><br />'Hey Kids, Let's Put on a Show!'<br />whitneybiennial.com in NYC<br /><br />The context under which whitneybiennial.com was situated placed it in a<br />milieu in which significant changes had been taking place. In 2000, the<br />exhibition had included the Internet/Digital category, and was one of<br />the first of its kind to do so. Opening invites in 2000 were highly<br />sought after, and the NY art scene was abuzz to see how the Whitney<br />would treat the nascent medium. Notable tech artists such as Mark<br />Amerika, Fakeshop, Annette Weintraub, and John Simon were included (10),<br />but Internet pranksters RTMark would set Manetas' stage for subversion<br />via technological art.<br /><br />RTMark had begun to follow through true to their Dadaist/Situationist<br />roots through their repurposing/lampooning the agendas of late<br />capitalism well before the exhibition had even begun. Preceding the<br />show, the collective received a number of prized invitations to the<br />artist's opening, so valued in that there was great interest in the 2000<br />Biennial's inclusion of Internet art. RTMark promptly placed them on<br />auction website EBay, where they reportedly sold the tickets to an<br />Austin-based adult video producer who went by the name of 'Sintron' for<br />over $8000. However, this would not be the only playful maneuver with<br />their cultural capital, as in the actual installation, RTMark announced<br />that 'being included in the Whitney Biennial touches us.' but 'RTMark is<br />passing on its Whitney Biennial &quot;real estate&quot; to any artist who wants<br />it.' As 'a pretty clear way to say 'thanks.''(11), RTMark allowed any<br />'artist' that wished to include their website to be exhibited in the<br />Whitney Biennial as a form of cultural dividend for past support.<br />Included within the installations were links to Bob Jones University,<br />the Cockettes, and ourfirstanalsex.com. In so doing, RTMark questioned<br />the nature of Internet art in the gallery, the context of art practice<br />as a whole, as well as the boundaries of the museum as agent of cultural<br />representation.<br /><br />Placed in context against the subversive precedent of the 2000 Biennial,<br />what would the purpose of the announced circling of twenty-three U-haul<br />rental trucks, equipped with projection equipment on the night of the<br />Patrons' reception? Perhaps the goal would be to signal the problematic<br />nature of containing Internet art within the museum, or to underscore<br />the solidarity of the online art community, or to possibly question the<br />traditional conceptual boundaries between 'high art' and design in light<br />of developments in Flash-based Internet websites like Entropy8Zuper and<br />Praystation,(12) that transgress these borders.<br /><br />To go back to one of the controversies in the net art community in the<br />creation of online art, I discussed the schism between the code-based<br />net artists and those deciding to use more design-driven Macromedia<br />Flash-based works. As mentioned on the Crumb New Media curating<br />maillist in 2001 (13), one perception of the proliferation of<br />Flash-based net art is that of post dot-com boom designers trying to<br />distinguish themselves in the online milieu, thus the 'art world' not<br />taking these Flash creators as serious artists, although this is a<br />somewhat reductive discourse. To compound this, the split between<br />code-based artists and Flash/Director artists fracture the nature of<br />online art along lines of traditional disciplinary difference,<br />technique, and craft. whitneybiennial.com positioned itself to take<br />several critical positions between disciplines, the extant and emerging<br />art worlds, and between ideologies in the online art community itself.<br />However, the proof of whether any of these questions would be answered<br />on opening night.<br /><br />Execution of a Concept/Explosion of an Idea:<br />Opening night for whitneybiennial.com<br /><br />The media hype for the event had been taking hold. In fact, briefly<br />before the opening, Matt Mirapaul of the New York Times actually gave<br />more attention to whitneybiennial.com than the actual exhibition itself.<br />(14) Artists and other participants within the intervention were on<br />site, such as people from the Archinect maillist who had contributed, as<br />well as other NY-based practitioners. Artists and patrons were<br />beginning to arrive at the Whitney for the opening, but one thing was<br />missing; the trucks.<br /><br />Time passed on, and no trucks arrived. No projectors, no trucks, no<br />circling, showing the surrounding intervention. However, a large<br />website at whitneybiennial.com incorporated all of the clips within the<br />webspace under the rubric of Manetas' interface and Rees' mixer. The<br />Whitney Biennial opened as planned, but the recorded timeline of the<br />actual events in relation to reactions to Manetas' act is sketchy.<br />Online news, through lists such as Rhizome and Thingist, reported that<br />there were irate participants who had shown up for the unveiling, and<br />Manetas subsequently buying copious amounts of drinks at a questionable<br />Russian bar until the wee hours of the morning. However, when looking<br />at the reported events, this documentation fits neatly into Manetas'<br />brand mythology of Neen's focus on centrality of the image. A general<br />shape of the events can probably be held as reliable, but such an<br />account assumes greater importance in the building of the mythology of<br />the evening in the building of the whitneybiennial.com's brand value.<br /><br />But in the following days, Manetas claimed the event a success in<br />numerous organs such as Salon.com, WIRED Magazine, and so on. Although<br />the trucks were proffered in news releases, Manetas claimed that the<br />trucks were there, 'in your mind'(15), and that the intervention had<br />gone off as planned. In reviewing Manetas' manifesto on Neen, his<br />original concept was to challenge the physical through the virtual, and<br />the problematizing of physical representation by, although he would not<br />say this originally, a translation 60's conceptualism into the online<br />arts of the 1990's. By offering a synthesis of conceptualism linked to<br />the virtual through corporate branding paradigms, Manetas was both<br />challenging the role of disciplines and institutions in the online art<br />world. But with much of the attention focused on himself as artist, or<br />as Tribe would refer to Beuys in saying, a 'Social Sculptor'(16), by<br />focusing the discourse upon whitneybiennial.com as a Manetas-based<br />intervention, he also makes the shift from Warholian conceptions of fame<br />to neo-corporate 'name branding' by collecting this body of work,<br />atelier-style, under his mark.<br /><br />&gt;From a personal perspective, there was a great deal of ambivalence in<br />having participated in a rather opaque process where I had not idea<br />whether the ruse was real or not. Being that I had personally taken<br />part in numerous hoax-based interventions, the irony of my own feelings<br />in this case was not lost. Of course, Manetas' issues of play with<br />private sector culture were similar to ones I had engaged with at other<br />times in other projects, but the irony was that I had allowed myself to<br />become a temp for Neen, Inc. Manetas, while making the claim of<br />supplying the trucks, had not really mentioned whether he would actually<br />hire them. For all other aspects of the intervention, most of Manetas'<br />claims were tightly framed, and one could argue that his assurances in<br />the construction of whitneybiennial.com, taken under a given framework,<br />were all essentially true. But within all of these assertions<br />significant ambiguity existed that when pressed for detail that it could<br />be seen, when viewed through Manetas' conceptual lens, the fine print in<br />whitneybiennial.com's cultural contract was pretty clear. In short,<br />whitneybiennial.com was an intervention that was the epitome of<br />everything Neen.<br />Post Mortem of an Undead Intervention<br /><br />This reflection upon whitneybiennial.com came from a query by Manetas<br />himself, who asked me in January 2003 to write this very essay for a CD<br />release to be released in February or March. The deadline was tight,<br />and the original request was for a quick analysis of the piece. However,<br />being part of the intervention, somehow I still felt entitled to go<br />behind the scenes to put whitneybiennial.com in greater context. No such<br />backstage door opened, and the query was met with a murky opacity behind<br />the corporate obsidian sheen of Neen. As long as the process of<br />developing whitneybiennial.com was extant, it was as if the 'machine to<br />destroy itself' was still in its last smoking, dying moments. I was<br />still part of Manetas' social sculpture. However, the experiment<br />continues as I write, the conceptual corpse continues to shamble into<br />2004, and the idea of adopting a DeCerteau-esque 'in-between'-ness while<br />participating in the closing movements of Manetas' symphony of identity<br />seems, if anything, perhaps a little more interesting while taking one<br />last ride on the conceptual Matterhorn ride.<br /><br />In reflecting upon whitneybiennial.com then, what are the questions did<br />it ask, and continue to put to us? Does it posit a fundamental shift in<br />the art world with radical implications for future exhibitions in light<br />of online art? Does it herald the invalidation of the legitimacy of<br />major shows like the Whitney Biennial through the capability to create<br />media attention via tactical means? Does it suggest that with the<br />advent of new media art, the space of representation for the work of art<br />has now become nomadic, and free of the institution? Or perhaps more<br />succinctly, could whitneybiennial.com have been a further conceptual<br />expansion on Manetas' play with the insidious practice of branding as a<br />unique part of American culture? Or had it asked questions that had<br />already been asked in previous Whitney Biennials, but merely in<br />different terms.<br /><br />Putting all of these issues in context, more macroscopic topics could be<br />missed. whitneybiennial.com both challenged and reinscribed traditional<br />art agendas by positioning itself against the gallery, testing the<br />porousness between art and design, and looking at the technological<br />issues in the online art world. But in so doing, Manetas did not address<br />many issues beyond the art world, except those that might apply to his<br />conceptual frame created by Neen. The one point that Manetas does<br />address is that it doesn't matter whether he exists at all, thus<br />positioning his style of branding as another form of the death of the<br />author (17). What is proven is the exhaustion of aspects of contemporary<br />art and the art world via Neen's evacuation of meaning and the shift of<br />aspects of cultural valuation through branding as style, carried on<br />through whitneybiennial.com. To paraphrase the late 90's spoken word<br />piece, Virtual Paradise (18), which says, 'Reality? . Well, it's ALL<br />virtual!' he combines the perceptual value of contemporary art with the<br />implied value of branding to erase his own identity to leave only at<br />best a flickering signifier. And perhaps that's what the whole purpose<br />of being 'Neen' is, to show that the Emperor is wearing no clothes by<br />going nude oneself.<br />References:<br />(1) Lichty, Patrick, 'The Panic Museum', International Symposium on<br />Electronic Arts 1998 '6 Liverpool, UK<br />(2) This body of work includes museum crits and essays such as<br />'Histories of Disappearance' (Arte e vida seculo XXI, D. Domingues, ed.<br />Camara Brasiliera do Livro, SP Brazil, 2004)<br />(3) 'Through the Looking Glass: Technological art at the turn of the<br />Millennium', 2000, Beechwood Arts Center, Beechwood, Ohio USA (online<br />catalogue: <a rel="nofollow" href="http://www.voyd.com/ttlg">http://www.voyd.com/ttlg</a>), '(re)distributions: Nomadic Art as<br />Cultural Intervention', (2001) (online catalogue:<br /><a rel="nofollow" href="http://www.voyd.com/ia">http://www.voyd.com/ia</a>)<br />(4) Postman, Neil, Technopoly, Ch. 1, Vintage Books, NY, NY USA 1992<br />(5) Although the lines between design and art were radically blurred in<br />the case of the Flash artists of whitneybiennial.com, artists like Amy<br />Franceschini (Futurefarmers) at the time were receiving almost as much<br />attention for the design of their pieces as the content.<br />(6) Manetas, Miltos, Whitneybiennial.com call for works, Newsgrist,<br /><a rel="nofollow" href="http://newsgrist.net/newsgrist3-6.html">http://newsgrist.net/newsgrist3-6.html</a><br />(7) Whitney Museum of American Art NYC, Whitney Biennial 2000 Exhibition<br />(8) Salon.com 'The Man From Neen' 3/21/2002,<br /><a rel="nofollow" href="http://www.salon.com/people/conv/2002/03/21/manetas/">http://www.salon.com/people/conv/2002/03/21/manetas/</a><br />(9) Klein, Naomi, No Logo, Pp. 21, 2002, Picador Press, NY NY, USA<br />(10) 2000 Whitney Biennial, ibid.<br />(11) RTMark, Whitney Biennial 2000 installation,<br /><a rel="nofollow" href="http://www.rtmark.com/exhibit/">http://www.rtmark.com/exhibit/</a><br />(12) Many of these sites, like www.praystation.com<br />(<a rel="nofollow" href="http://www.praystation.com/">http://www.praystation.com/</a>) have undergone significant changes and do<br />not represent the same aesthetics they did at the time of the opening of<br />the whitneybiennial.com site.<br />(13) Crumb New Media maillist - www.newmedia.sunderland.ac.uk/crumb/<br />(14) Mirapaul, Matt, If You Can't Join 'Em, You Can Always Tweak 'Em<br />Arts Online, New York Times, March 4, 2002<br /> (15) Bratton, Benjamin, Nettime,<br /><a rel="nofollow" href="http://amsterdam.nettime.org/Lists-Archives/nettime-l-0204/msg00068.html">http://amsterdam.nettime.org/Lists-Archives/nettime-l-0204/msg00068.html</a><br />(16) Tribe, Mark. (2001) Arts Administration as Social Sculpture,<br />National Conference for Professionals in the Cultural Sector, Chicago<br />Cultural Center, Chicago, IL.<br />(17) Roland Barthes. &quot;The Death of the Author.&quot; Image, Music, Text. Ed.<br />and trans. Stephen Heath. New York: Hill, 1977<br />(18) Virtual Paradise, Earwax productions (date unknown, '90's)<br /><a rel="nofollow" href="http://www.earwaxproductions.com/galleryradio.html">http://www.earwaxproductions.com/galleryradio.html</a><br /> <br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />For $65 annually, Rhizome members can put their sites on a Linux<br />server, with a whopping 350MB disk storage space, 1GB data transfer per<br />month, catch-all email forwarding, daily web traffic stats, 1 FTP<br />account, and the capability to host your own domain name (or use<br /><a rel="nofollow" href="http://rhizome.net/your_account_name">http://rhizome.net/your_account_name</a>). Details at:<br /><a rel="nofollow" href="http://rhizome.org/services/1.php">http://rhizome.org/services/1.php</a><br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />7.<br /><br />Date: 3.12.04<br />From: Andrew Choate (braxlove@yahoo.com)<br />Subject: page_space review<br /><br />Under the auspices of the Superbunker Machine Poetics Research Unit, the<br />Los Angeles area recently played host to page_space, an event comprised<br />of several readings, two exhibits, and the launching of 10 web<br />experiments exploring the places where texts (can) live. The selected<br />artists for the web-based works were invited to create new spaces for<br />text; these frames were then given to another writer to compose within,<br />thereby reversing the traditional dynamic of designers and programmers<br />working within, and only to complement, the pre-existing aesthetics of<br />someone else's finished work. The exhibits and readings gathered<br />several artists intent on abolishing the assumptions to primacy that<br />words typed on paper exert over our culture; these page_space<br />collaborators constructed vehicles and environments to adequately<br />transmit conditions of contemporary writing to an audience.<br /><br />&quot;Clippings,&quot; a web-page designed by Jason Nelson with text by Pedro<br />Valdeolmillos, allows the reader to navigate and recognize multiple<br />layers of text simultaneously. You can zoom in and out of each layer as<br />desired. You can slide photographs, paragraphs, and other visual<br />elements from the dominant layer according to each moment's intrigue.<br />The large quantity of negative space surrounding each block of text (or<br />other storytelling device) encourages the reader to keep moving, hand on<br />the mouse fast, and absorb the piece's flashes of wandering thoughts<br />with traveling eyes. Many of the texts are brief enough - &quot;He said<br />love. Did you notice?&quot; - to be absorbed while still moving through the<br />space; the brevity and fragmentation of the information offered<br />subconsciously influences how you maneuver (within) the story, as the<br />reading literally takes you places. As the memories and details of the<br />piece accumulate in your brain, the reading, the writing and the actual<br />experience described within the story inextricably mesh. In a medium so<br />typically focused on the sophistication of the technology involved in<br />its creation, the text itself can easily appear secondary or even<br />irrelevant to the functioning of a hypertext piece. &quot;Clippings&quot;<br />successfully avoids this pitfall, and instead affirms the potential<br />profundities to be found when the same level of care is applied not only<br />to the generation of text or page individually, but when it is equally<br />as devoted to the coalescence of text and page as a singular significant<br />creature.<br /><br />Another web piece, &quot;Dibagan,&quot; uses the space of the page to provoke<br />associations based on single words. geniwate's text - words like<br />&quot;terror,&quot; &quot;death,&quot; &quot;television,&quot; &quot;now,&quot; &quot;is,&quot; &quot;consuming,&quot; &quot;blood,&quot; -<br />rises vertically on bars from the bottom of Brian Kim Stefans' page; the<br />height each word reaches depends on how long the mouse rests on each<br />bar. An audio loop describing the violent aftereffects of a Kurdish<br />troop advance on the town of Dibigan begins once the page is entered;<br />this information is delivered amidst ambiguous shuffling and<br />unintelligible shouting in the background, as if it were the recording<br />of a reporter in the line of fire. Sometimes the words get stuck rising<br />into the screen or pile up in indecipherable jumbles, making our only<br />ammunition for sense in this space a haphazard variable. An ominous,<br />frighteningly accurate portrayal of life during wartime.<br /><br />Free from the constraints of the web, the exhibit at Machine Gallery<br />featured an arcade-sized video game, a sculpture, an interactive video,<br />a computer game, and access to all the collaborative web experiments.<br />The sculpture by Alexandra Grant, based on a text by Michael Joyce,<br />features yards of bent coat-hanger wire suspended from the ceiling,<br />roughly shaping a six foot egg. Each line of wire twists to form words,<br />many of which are written backwards, compromising quick decipherability.<br /> The combination of its slow rotation with the large empty spaces<br />outlined by the wires provides an instant physical representation of the<br />writing process: blank spaces, constant movement, and the dual emergence<br />of transparent and inscrutable language. Spending time with it hanging<br />and spinning in the air, I felt an attraction towards inhabiting the<br />writerly space it advertises, letting words appear and disappear through<br />my eyes and in my mind. The appeal was not simply cerebral, as I saw<br />more than one child literally attempt to get inside it.<br /><br />Sara Roberts' untitled game, also at Machine Gallery, presented the<br />exterior of an arcade game in conjunction with a car's gearshift - here<br />acting as a makeshift joystick - along with one pedal to brake and<br />another to accelerate. As you shift into any gear, individual words<br />appear onscreen at a rate determined by your pressure on each pedal.<br />You can control the tempo, but the language feels like it's out of<br />control: social observations, office jargon gossip, and interior<br />monologues speed across the screen into your consciousness. The faster<br />the words appear, the more they feel like they spring from your head and<br />not your field of vision. 2nd gear: &quot;I feel warm.&quot; Pause. 1st gear:<br />&quot;Water. On. My. Back.&quot; 3rd gear: &quot;No,<br />don'tturnoffthewateryetI'mnotdoneshaving.&quot; This piece finally revealed<br />the linguistic faculty to be a motor that no amount of mechanical<br />mastery completely regulates.<br /><br />While actualizing ambitious visions of abodes for future writings,<br />page_space also established a value for social events when considering<br />technology's place in textual production - promoting the experience of<br />digital, internet and media-based art in public. The readings and<br />exhibits demonstrated non-computer-based methods for imagining page<br />spaces, deepening the resonance of the project's aim: to open spaces for<br />text and writing that do not strictly depend on either historical or<br />contemporary tropes of design - like the book or the web-page,<br />respectively. The danger of investing so heavily into the design of the<br />writing space was that the texts - what the words said - could appear<br />superfluous in comparison. But the importance of seeing and doing<br />things with words not only activated and communicated alinguistic or<br />pre-linguistic stories, it reactivated the significance of reading as an<br />action that takes place beyond the (misleadingly) black and white space<br />of print publication.<br /><br />All of the web pieces are available through the Superbunker page at<br />www.superbunker.com/machinepoetics/page_space Links to Jim Andrews'<br />&quot;Arteroids,&quot; which was part of the exhibit at Machine Gallery, as well<br />as Deena Larsen and geniwate's most recent collaboration, &quot;The Princess<br />Murderer&quot; (portions of which were read at UCLA and CalArts as part of<br />the event) can also be found through this page. The exhibit at Machine<br />Gallery (1200-D N. Alvarado St. in Los Angeles) ends on March 14th.<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />Rhizome.org is a 501©(3) nonprofit organization and an affiliate of<br />the New Museum of Contemporary Art.<br /><br />Rhizome Digest is supported by grants from The Charles Engelhard<br />Foundation, The Rockefeller Foundation, The Andy Warhol Foundation for<br />the Visual Arts, and with public funds from the New York State Council<br />on the Arts, a state agency.<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />Rhizome Digest is filtered by Feisal Ahmad (feisal@rhizome.org). ISSN:<br />1525-9110. Volume 9, number 11. Article submissions to list@rhizome.org<br />are encouraged. Submissions should relate to the theme of new media art<br />and be less than 1500 words. For information on advertising in Rhizome<br />Digest, please contact info@rhizome.org.<br /><br />To unsubscribe from this list, visit <a rel="nofollow" href="http://rhizome.org/subscribe">http://rhizome.org/subscribe</a>.<br />Subscribers to Rhizome Digest are subject to the terms set out in the<br />Member Agreement available online at <a rel="nofollow" href="http://rhizome.org/info/29.php">http://rhizome.org/info/29.php</a>.<br /><br />Please invite your friends to visit Rhizome.org on Fridays, when the<br />site is open to members and non-members alike.<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br />