<br />RHIZOME DIGEST: January 31, 2004<br /><br />Content:<br /><br />+announcement+ <br />1. Francis Hwang: Help Rhizome improve its search engine!<br />2. Renato Posapiani: Nike throws in the towel<br /><br />+opportunity+<br />3. David Bernard: Machinista 2004<br />4. Rasheeqa Ahmad: YAH (YOU ARE HERE) FESTIVAL 2004: Call For<br />Submissions!<br /><br />+interview+<br />5. Cornelia Sollfrank: Cornelia Sollfrank's 'net.art generator' as<br />Collectors Object<br /><br />+comment+<br />6. Noemata: A proposition for book publishing<br /><br />+feature+ <br />7. Perry Garvin: Review: Reimagining the Ordovician Gothic: Fossils from<br />the Golden Age of Spam<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />**RHIZOME NEEDS TO RAISE $27K BY FEBRUARY 1, 2004**<br /><br />Do you value Rhizome Digest? If so, consider making a contribution and<br />helping Rhizome.org to be self-sustaining. A contribution of $15 will<br />qualify you for a 10-20% discount in items in the New Museum of<br />Contemporary Art's Store,<br /><a rel="nofollow" href="http://www.newmuseum.org/comersus/store/comersus_dynamicIndex.asp">http://www.newmuseum.org/comersus/store/comersus_dynamicIndex.asp</a> and a<br />donation of $50 will get you a funky Rhizome t-shirt designed by artist<br />Cary Peppermint. Send a check or money order to Rhizome.org, New Museum,<br />583 Broadway, New York, NY, 10012 or give securely and quickly online:<br /><a rel="nofollow" href="http://www.rhizome.org/support/?digest0131">http://www.rhizome.org/support/?digest0131</a><br /><br />**BE AN ACTIVE ROOT**<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />1.<br /><br />Date: 1.19.04 <br />From: Francis Hwang (francis@rhizome.org)<br />Subject: Help Rhizome improve its search engine!<br /><br />If you are a Rhizome user who lives in the New York City area, you can<br />help us improve our search engine by coming to our office and<br />participating in a usability study.<br /><br />This study will take place during the week of February 2 to February 6,<br />at our office in the New Museum building in the SoHo neighborhood of<br />New York City. It should take around 30 minutes of your time.<br /><br />Study participants will receive a one-year extension of their current<br />Rhizome membership. You can participate if your membership has expired;<br />in that case you will receive a membership that is good for one-year<br />after the day that you come in.<br /><br />Please email me if you would like to participate.<br /><br />Francis<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />2.<br /><br />Date: 1.26.04<br />From: Renato Posapiani (propaganda@0100101110101101.org)<br />Subject: Nike throws in the towel<br /><br />January 25th, 2004<br /><br />FOR IMMEDIATE RELEASE<br /><br />Nike throws in the towel<br />…and withdraws case against European art project<br /><br />In December there was still uncertainty about the final outcome of the<br />lawsuit filed by Nike International against Public Netbase for producing<br />0100101110101101.ORG's art project "Nike Ground – Rethinking space".<br />For several weeks, the fate of the renowned Vienna-based net culture<br />platform hung in the balance, its continuing existence threatened by the<br />court action. But we can now confirm that the sportswear company has<br />yielded under the pressure of international public and media attention<br />generated by the action.<br /><br />"We won! – declares satisfied 0100101110101101.ORG spokesman Franco<br />Birkut, – and our victory is proof of at least one thing: the famous<br />"Swoosh" logo belongs to the people who actually wear it every day.<br />These commercial giants think they can beat anyone who annoys them, and<br />they're unable to distinguish an artistic or critical project from<br />unfair competition or commercial fraud. Nike was not the target of our<br />performance, they are just one amongst the many tools we use to make our<br />point. We were not against them, but they reacted in such a hasty and<br />unseemly way, with no style at all. In the end it was a pleasure to play<br />with Nike: the bigger they are, the harder they fall!"<br /><br />"It was worth the risk in order to insist on the right to free artistic<br />expression in urban spaces – Public Netbase director Konrad Becker<br />declares – The intimidation attempts of this company known for its<br />sneaky marketing strategies have turned back against them". The<br />worldwide interest generated by the project can also be explained by the<br />fact that it emphasized the importance of a cutting-edge artistic<br />practice that employs the real means of production of a society<br />increasingly determined by the media and technology. Becker: "The<br />project drew attention to important issues such as the globalized<br />dominance of economic interests over cultural symbols and gave rise to<br />controversial perspectives and contentious interpretations".<br /><br />In mid September 2003, 0100101110101101.ORG started a surreal art<br />project called Nike Ground ( <a rel="nofollow" href="http://www.nikeground.com">http://www.nikeground.com</a> ), a "hyper-real<br />theatrical performance" built around a fake guerrilla marketing<br />campaign: Nike was supposedly buying streets and squares in major world<br />capitals, in order to rename them and insert giant monuments of their<br />famous logo. A 13 tons hi-tech container was installed in Vienna, the<br />first city to host a "Nike Square", as part of the action.<br /><br />Nike wasted no time: "These actions have gone beyond a joke. This is not<br />just a prank, it's a breach of our copyright and therefore Nike will<br />take legal action against the instigators of this phoney campaign". On<br />October 14th, Nike released a 20 page injunction requesting the<br />immediate removal of any reference to copyrighted material, and that any<br />activity related to Nike cease immediately. Failure to comply with this<br />request would mean that Nike would claim 78,000 Euros for damages.<br /><br />"When they started legal action against us – says Franco Birkut – they<br />knew perfectly well that we were not a competitor and that they were<br />dealing with an art project, but they continued legal proceedings in<br />order to crush us and erase any trace of the work. We didn't allow them<br />to intimidate us, we ignored their ultimatum and went on with the<br />performance till the end of October, because this was our initial idea".<br /><br />The international press reacted badly to Nike's legal action:<br />"Regardless of the outcome of the trial – wrote Cathy Macherel in Le<br />Courrier – their action will have been success: hasn't operation Nike<br />Ground shown the public the other side of the "Swoosh" corporation<br />advertisement? Far from being a free symbol integrated in the public<br />sphere, here Nike reveals itself as a humorless multinational that has<br />lost all sense of play as soon as someone touches its interests".<br /><br />The Commercial Court has rejected Nike's plea for a provisional<br />injunction on formal grounds. After this refusal Nike didn't take<br />further legal action. The match is over: Nike threw in the towel.<br /><br />Nike Ground is the latest surreal action by the European art group known<br />as 0100101110101101.ORG, a band of media artists who use non<br />conventional communication tactics to obtain the largest visibility with<br />the minimal effort. Past works include staging a hoax involving a<br />completely made-up artist, ripping off the Holy See and spreading a<br />computer virus as a work of art.<br /><br />CONTACTS:<br /><br />0100101110101101.ORG:<br />HTTP://0100101110101101.ORG<br />Nikeground@0100101110101101.ORG<br /><br />Public Netbase<br /><a rel="nofollow" href="http://www.t0.or.at">http://www.t0.or.at</a><br />office@t0.or.at<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />3.<br /><br />Date: 1.25.04 <br />From: David Bernard (davabernard@yahoo.co.uk)<br />Subject: Machinista 2004<br /><br />——————————————————<br />Call For Entries -  DEADLINE: 28th February 2004<br /><br />——————————————————<br />MACHINISTA 2004<br />Submissions for the following three themes are<br />welcomed in all media.<br /><br />1. "Art from the Machine: gleams of the inhuman"<br />Works created completely or mostly by a machine or an artificial<br />intelligence system.<br /><br />2. "Artists Against Machinic Standards"<br />Breaking, destroying, hacking, unexpected (non-utilitarian?) usage of<br />customary programs as an art experiment.<br /><br />3. "Full-Screen Robovision"<br />Moving image works (experimental/scientific imaging, audiovisual code,<br />short films, animation and VJ mixes) illustrating "the world as seen by<br />machines"<br /><br />see <a rel="nofollow" href="http://www.machinista.org">http://www.machinista.org</a> for more details and to participate.<br />(Deadline: 28th February 2004) Machinista is a yearly<br />unmediated open-submission online exhibition. Creative and technological<br />practices including visual and software art, science and design<br />projects, moving image, experimental music and performance are featured<br />in various scales and stages of development ranging from documentation<br />of prototypes and exploratory installations to fully operational<br />systems. In 2003 there were 128 submissions featured in Machinista plus<br />offline events in Moscow and Perm in the Urals.<br /><br />MACHINISTA GLASGOW*<br />An offline festival each year in a different host city showcases key<br />entries to the online exhibition. Participants in www.machinista.org are<br />commissioned to travel and present/ exhibit/install/ perform to wide<br />audiences.  This year, Machinista talkes place in Glasgow, Scotland on<br />the weekend of May 7-9 2004 with some additional events later in the<br />year in Perm, Urals.<br /><br />Machinista 2004<br /><a rel="nofollow" href="http://www.machinista.org">http://www.machinista.org</a><br /><br />Machinista 2003 <br />htttp://www.machinista.ru ; (Russian)<br /><a rel="nofollow" href="http://www.machinista.ru/en">http://www.machinista.ru/en</a> (English)<br /><br />*Supported by the Scottish Arts Council & CCA Glasgow<br /><br />(please forward)<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />4.<br /><br />Date: 1.30.04<br />From: Rasheeqa Ahmad (rasheeqa@broadway.org.uk)<br />Subject: YAH (YOU ARE HERE) FESTIVAL 2004: Call For Submissions!<br /><br />YOU ARE HERE FESTIVAL 2004: CALL FOR SUBMISSIONS!!<br /><br />On 20th January, the You Are Here Festival team released the submission<br />form and details for the second YAH Festival, taking place from 24th<br />September to 3rd October 2004. Applications are welcomed from anyone,<br />regardless of experience, geography or preferred media. The deadline for<br />submissions is 1st April, so get your thinking caps on! Some brief info<br />for you below, but we suggest you direct yourself to<br />www.yah.org.uk/festival (<a rel="nofollow" href="http://www.yah.org.uk/festival/index.php">http://www.yah.org.uk/festival/index.php</a>) for<br />more info, and a downloadable application form.<br /><br />You Are Here Festival 2004 Info<br />Friday 24th September - Sunday 3rd October 2004<br />Nottingham, UK <br /><br />Now in its second year, this annual artist-led event seeks proposals<br />from contemporary artists working in all media. The YAH Festival 2004<br />will provide a unique promotional platform for artists, groups, and<br />venues across the East Midlands region and beyond. Providing artists and<br />audiences a like with 10 jam-packed days and nights of exhibitions,<br />performances, screenings and discussion.<br /><br />Artists will be selected through open submission on the basis of<br />producing an exciting and diverse programme of work that is responsive<br />to the varied sites that make up the Festival. As the Festival seeks to<br />be responsive to artists? proposals/needs, not all sites are finalised<br />but will fall within the following strands of activity:<br /><br />- Central Venue - a building taken on by the Festival to act as the core<br />of the Festival, taking on a dual role as contact point and venue with<br />an ongoing programme of installed works, shows, performances and events<br />over the 10 days.<br />- The team will select, curate and install a series of solo and group<br />shows/events across several venues (BridlesmithGate Gallery, Lakeside,<br />1851 Gallery, Bonington Foyer, Powerhouse and the Basement with others<br />to be confirmed).<br />- This year the team is particularly keen to be responsive to artists<br />requirements and develop locating the relevant site for a work. Last<br />year specific works were housed in a range of outside venues, a library<br />and cafes. The Festival is already negotiating the use of sites ranging<br />from churchs to trams. If you have a specific site in mind for a<br />proposal please get in touch to discuss.<br /><br />Submissions Surgery Day<br /><br />If your idea doesn?t fit within what we have described then please get<br />in touch to discuss how the Festival could accommodate or facilitate the<br />proposal, we will also have a day when you can come and talk to us:<br /><br />15th March 2004 (12-6pm) Broadway Media Centre, Nottingham: Submissions<br />Open day - face to face surgery to develop proposals with the people who<br />will select and develop proposals on behalf of the Festival. To book a<br />place email festival@yah.org.uk<br /><br />Submissions deadline 1st April 2004<br /><br />The Festival will produce and install key works/events across Nottingham<br />in existing and created venues/sites. The Festival will also collaborate<br />with other groups and organisations to realise events across the region.<br />(If you are an artist or a group with an idea for an event you would<br />like to organise as part of the Festival please get in touch to<br />discuss).<br /><br />Central to our aims is that the artists involved get more than simply<br />the opportunity to exhibit existing work ? through artistic and<br />professional development, collaboration and involvement in the process<br />and the commissioning of new work.<br /><br />So, don't miss your chance to get involved with what looks like being a<br />truly exceptional ten days of activity. The world will be looking in, so<br />make sure they see you…<br /><br />Partners, supporters, friends, galleries, orgs - please do for us what<br />we always do for you, and forward this here email on to your numerous<br />mailing lists. Email the festival address if you want to be involved<br />with the 2004 festival. Don't delay!<br /><br />Also, if you've not registered as a member on the YAH site, do so<br />quickly, as we'll be holding a members-only competition for some cool<br />stuff next month…<br /><br />YAH team, January 2004<br /><br />www.yah.org.uk (http:www.yah.org.uk) , the arts resource for Nottingham<br />and beyond.<br /><br />To be removed from all of our mailing lists, click here<br />(<a rel="nofollow" href="http://www.yah.org.uk/mailinglists/">http://www.yah.org.uk/mailinglists/</a><br />mailinglists.php?p=mlist&amp;rem=rasheeqa@broadway.org.uk)<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />5.<br /><br />Date: 1.28.04 <br />From: Cornelia Sollfrank (cornelia@snafu.de)<br />Subject: Cornelia Sollfrank's 'net.art generator' as Collectors Object<br /><br />Net Art as Collectors' Object -<br />How Smart Artists Make the Machine do the Work<br /><br />With the purchase of artist Cornelia Sollfrank's net.art generator<br />'nag_04', the Sammlung Volksfürsorge becomes a pioneering art collector.<br /><br />In 2003, the Sammlung Volksfürsorge put together one of the largest<br />collections of contemporary art outside a museum. With a budget of EUR<br />800,000, contemporary works from a wide variety of media were acquired:<br />from painting and sculpture to photography and video art to Net art. The<br />permanent exhibition space for the collection is the newly opened luxury<br />hotel Le Royal Méridien Hamburg on the Outer Alster Lake. The Galerie<br />Ruth Sachse, overseeing the project, proposed acquiring for the<br />collection not only completed images by Cornelia Sollfrank but also the<br />computer program that generates the images. In cooperation with Panos<br />Galanis of IAP GmbH, Hamburg, the artist developed a new net.art<br />generator that works exclusively with images.<br /><br />Since 1999, Cornelia Sollfrank has been making new images, texts and/or<br />automatic collages out of sites and HTML material available on the World<br />Wide Web. So far, five versions of the program based on this concept<br />have been created with varying emphases and formats. What they all share<br />is a user-friendly WWW interface. The programs are based on Perl scripts<br />which, once the user has entered the title of a work and the name of an<br />artist, send the request to a specific search engine. The material<br />called up according to the search terms is then processed in 12 to 14<br />randomly generated steps and placed in new combinations. The<br />automatically generated images, texts or Web sites are stored in an<br />archive, the 'net.art gallery.' Furthermore, the source code of the<br />generator has not become private property of the collection, but is<br />subject to the General Public License, GPL, which makes it possible for<br />the code to be modified and distributed.<br /><br />Processes of rationalization via computer and automatization become<br />means of artistic production via the net.art generator. Art works,<br />traditionally understood as authentic, unique, creative and innovative<br />can then just as well be created by a computer program. With the advent<br />of new media, classic questions regarding authorship, originality,<br />materiality, the role of the artist and the work are newly challenged.<br /><br />"And surprisingly quickly, you get used to the idea that the production<br />of art can, in the end, only take place via the repetition, theft,<br />quotation, combination and reprocessing of an underlying aesthetic<br />program." Ute Vorkoeper in 'Programmed Seduction'<br /><br />Anyone who finds all that too complicated can go to the six floor of the<br />hotel and see for themselves a series of automatically generated and<br />aesthetically quite appealing images of flowers.<br /><br />Le Royal Méridien Hamburg, An der Alster 52-56, 20099 Hamburg<br /><br />A smart artist makes the machine do the work. Keep on Generating!<br /><br />Internet Addresses:<br />Sammlung Volksfürsorge: <a rel="nofollow" href="http://www.volksfuersorge.de/kunst">http://www.volksfuersorge.de/kunst</a><br />Homepage for the net.art generators: <a rel="nofollow" href="http://soundwarez.org/generator">http://soundwarez.org/generator</a><br />Net.art generator nag_04: <a rel="nofollow" href="http://nag.iap.de">http://nag.iap.de</a><br />Images (download): <a rel="nofollow" href="http://soundwarez.org/generator/src/imgs.html">http://soundwarez.org/generator/src/imgs.html</a><br /><br />Contact: Julia Eble<br />Press and Publicity<br />Tel.: 040/2865-4603<br />FAX: 040/2865-5771 <br />E-Mail: Julia.Eble@volksfuersorge.de<br /><br />*********************************************************************<br /><br />Net Art as Collectors' Object<br /><br />Cornelia Sollfrank in conversation with Dr. Joachim Lemppenau, Chairman<br />of the Board of Volksfuersorge Versicherungen. As head of the insurance<br />company, he is also responsible for the art collection and, as a jury<br />member, took part in the selection of the artists.<br /><br />Hamburg, November 1, 2003<br /><br />C.S.: You've acquired one of my net.art generators for your collection.<br />The purchase of a Net art work makes you a pioneer among collectors.<br />What moved you to take this step and introduce Net art to the collection<br />as well?<br /><br />Dr.L.: The net.art generator is a contemporary work of art that makes<br />use of one of the most important media we now have - the Internet. With<br />this purchase, the Sammlung Volksfuersorge is supporting current<br />directions in art. Ownership of a materially tangible art work is not<br />our concern; other sponsors make a sculpture or a painting available to<br />the public in a museum. We find this more appropriate for our time, and<br />besides, we're making the work available to a broader public by doing<br />this on the Internet and with Net art.<br /><br />C.S.: One of the fundamental problems with purchasing Net art is the<br />administration of copyright and rights of ownership regarding data that<br />is online. What does it mean to you to be the owner of this generator?<br /><br />Dr.L.: It was agreed that the net.art generator would have a<br />user-friendly Web interface for anyone who might be interested in using<br />it. So the net.art generator is a sort of public work in our collection.<br />We allow the "user" to create the art on his or her own. Anyone can<br />become a (Net) artist.<br /><br />What's more, the code of the generator, that is, the program, is subject<br />to a license, the so-called General Public License, GPL, which makes it<br />possible for the code to be modified and distributed.<br /><br />C.S.: How will you be handling the needs that arise for the maintenance<br />and administration of an online project?<br /><br />Dr.L.: The budget for the art collection ensures that the work will be<br />maintained by another company for two years. After two years, we can<br />decide how to carry on. (The costs aren't very high.)<br /><br />C.S.: Could you imagine expanding further in this direction, that is,<br />adding another work of Net art to the collection?<br /><br />Dr.L.: The art collection has initially been set up to document<br />exemplary works of contemporary art in various media immediately after<br />the turn of the millennium. The plan does not currently project much<br />further than that, particularly since it's a collection which<br />principally has a single, immobile location - the Hotel Royal Meridien.<br />The net.art generator represents the widest reach in terms of contact<br />since it is accessible via the site www.volksfuersorge.de/kunst.<br /><br />– <br /> ____ ____ ____ ____ ____ ___ ___ ___<br />||a |||r |||t |||w |||a |||r |||e |||z || .org<br />||__|||__|||__|||__|||__|||__|||__|||__||<br />|/__\|/__\|/__\|/__\|/__\|/__\|/__\|/__\|<br /><br /> take it and run!<br /> <br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />6.<br /><br />Date: 1.25.04<br />From: Noemata (noemata@kunst.no)<br />Subject: A proposition for book publishing<br /> <br />A PROPOSITION FOR BOOK PUBLISHING<br />___<br /><br />Define a book as the set of pages containing the book's ISBN.<br /><br />By this proposition the book is essentially unbound.<br /><br />In addition, no bound book is possible. Considering a bound book, there<br />will always be pages containing the book's ISBN outside its bounds - a<br />minimal example being a record in the ISBN administration system, if<br />not, the book would simply not be part of the ISBN system. So being part<br />of the ISBN system the book will be unbound per se.<br /><br />With objective irony the ISBN system make the unbounding of books not<br />only possible but the logical conclusion - if a book is uniquely<br />identified by its ISBN, then why not uniquely identify a book by its<br />ISBN?!<br /><br />Following the proposition the books could be considered 'hyperbooks' in<br />the traditional sense, being non-linear, extra-dimensional, fragmented,<br />fractal, viral, etc in varied forms of open-ended, possible, mutable, or<br />generative structures. Another suggestive term could be 'cypherbook' -<br />cypher/cipher meaning 'writing/volume'[1] in general; 'number, zero'[2]<br />as the book is defined nominal empty and by its ISBN only;<br />'transformed/coded/symbolic'[2] as the content is transformed/coded more<br />extensively by its (unbound) dispersal in different contexts, and with<br />structures codified to a higher degree than traditional books; in<br />addition, an anagrammatic relation to the 'hyperbook' term. A generic<br />term might simply be 'net.book'.<br /><br />The term 'book' itself may take on some specific meanings - the basic<br />notion of a written document, writing on beech, collection of sheets of<br />paper or other material[3]; as cortex, etym. from 'bark', as<br />inscriptions in the outer regions of a structure[4] (in fact, any<br />inscription is 'outer' and marginal in regard to the book as cypher),<br />which brings the image of neural networks closer to the idea of the<br />book; the verbal 'book' links 'booking' up to the nominal use of ISBN to<br />define them; or as 'making a book', bookmakers running the numbers,<br />rackets, a possibly illicit, anarchic use of the international standard<br />book number system.<br /><br />By inverting the definition of a book, actually turning it inside out,<br />the concept of book is attempted brought back to writing, like an<br />expansion of the void towards the periphery through an anti-gravitating<br />force. "The idea of the book, which always refers to a natural totality,<br />is profoundly alien to the sense of writing."[5][6].<br /><br />Any writing containing the ISBN would be part of the book, thereby the<br />notion of content is also altered, say, like matter of the universe,<br />where only 4% is estimated atomic matter - the rest being dark matter<br />(23%) and dark energy (73%). The content of a book could spread out in<br />any degree in the spectral dimensions<br />public-private/information-noise/text-cypher/etc, making book a body of<br />matter in the more physical sense, like consisting of atomic text,<br />dark-ambient text, dark-ambient writing.<br /><br />Concerning licensing, since the books are inherently unbound no overall<br />copyright can apply. If a book cannot be bound, surely it cannot be<br />copyrighted. In fact, copyrighting the book would violate the ISBN<br />system - the ISBN system itself would actually be violating the book's<br />copyright by recording it - which again would violate the book, making<br />it impossible. Copyright issues would therefore have to be partial to<br />the book and in practice distributed to its pages and actual writing<br />which could be copyrighted in the usual manner. Following this, an open<br />source/content copyleft licence[7], would seem the proper thing and<br />default modus for the book and assure its essentially open and free<br />distribution and mutation.<br /><br />Expanding on the idea of constituting the book on its ISBN only, other<br />usages and notions of the book concept could be opened up for creative<br />investigation, one reason being that technology and new media<br />immaterializes and fuses different forms into basically one digital<br />form, and since the content of that form often is aggregates into one<br />big, interconnected blob - or so we would like to think, alltogether<br />emphasizing the virtuality of the book, freed from its material basis.<br />In a more general interpretation, the book could constitute any kind of<br />real or virtual intellectual 'work', ranging from physical artwork to<br />networked ideas, by being its possibly unique identifier, like a<br />signature, tag, etc, and thereby help and preserve different kinds of<br />distributed, networked arts and gain identity - by analogy, maybe as the<br />IP identifies a machine in a network, the ISBN would identify a work in<br />the cultural net, dispersed or immersed into it.<br /><br />To begin with, announcing the publication of 12 books accordingly:<br />ISBN 82-92428-05-4<br />ISBN 82-92428-06-2<br />ISBN 82-92428-08-9<br />ISBN 82-92428-10-0<br />ISBN 82-92428-11-9<br />ISBN 82-92428-13-5<br />ISBN 82-92428-14-3<br />ISBN 82-92428-18-6<br />ISBN 82-92428-19-4<br />ISBN 82-92428-20-8<br />ISBN 82-92428-21-6<br /><br />True to the initial proposition these books are defined by their ISBNs<br />only, the content of a book being the (possible empty) set of documents<br />containing the ISBN. Actually, some of these specific books already have<br />some form of content from preliminar usage and are based on various<br />topics[8], but that doesn't change their status or limit their usage as<br />they are principally open, subject to writing, being what is actually<br />written into them, being written, written beings.<br /><br />For practical purposes, once the books attain some sort of substance,<br />stabilizes, or in other ways attain a reportable identity they'd be<br />reported and updated to the appropriate ISBN office by the publisher<br />owning the ISBNs, and thereby available like any other book in their<br />information system.<br /><br />Since the books are unbound they won't have any interface other than<br />their pages' immediate contexts, so if any overall interface at all, it<br />would have to be made, which is precisely an etymologic meaning of<br />'face' (from facere, to make), so interfacing the book would in a sense<br />also be the making of it (and be part of it in a selvreflexive way).<br />Such interfaces could be readily made for instance using search engines<br />or scripts in indexing/gathering/filtering material into different<br />partitions.<br /><br />Additional structuring of the books could be made using cyphers for<br />signing, authenticating, encrypting material if they were intended for<br />special authoring or ways of reading.<br /><br />A closing topos, restating Baudrillard in his exposition of value[9],<br />query-replaced into this setting of book publishing as seen apt for the<br />purpose: Book stages: natural books, commodity books, structural books<br />(hypertext), fractal books (viral, radiant). Fractal books prolificly<br />only refer to themselves, radiating in all directions - publishing as<br />contiguity. The book no longer has any equivalence, an epidemic of book,<br />metastasis of text, haphazard proliferation and dispersal of book. We<br />should no longer speak of 'book' at all, for this kind of propagation or<br />chain reaction makes all books impossible. Yet things continue to<br />function long after their idea have disappeared and in total<br />indifference to their own content, the paradoxical fact is that they<br />function even better under these circumstances. The book is no longer a<br />metaphor for logos etc or anything at all, but merely the locus of<br />metastasis, of the machine-like connections between all its processes,<br />of an endless programming devoid of any symbolic organization or<br />overarching purpose: the book is thus given over to the pure promiscuity<br />of its relationship to itself as ISBN - the same promiscuity that<br />characterizes networks.<br /><br />Finally, three small images of books for the occation:<br /><a rel="nofollow" href="http://noemata.net/books/b02.jpg">http://noemata.net/books/b02.jpg</a> (6k)<br /><a rel="nofollow" href="http://noemata.net/books/b03.jpg">http://noemata.net/books/b03.jpg</a> (8k)<br /><a rel="nofollow" href="http://noemata.net/books/b06.jpg">http://noemata.net/books/b06.jpg</a> (7k)<br />(Redistribute where appropriate, comments are welcome.)<br /><br />___<br /><br />[1] cipher - This word has a comprehensive meaning in Scripture. In the<br />Old Testament it is the rendering of the Hebrew word _sepher_, which<br />properly means a "writing," and then a "volume" (Ex. 17:14; Deut. 28:58;<br />29:20; Job 19:23) or "roll of a book" (Jer. 36:2, 4).<br />– <a rel="nofollow" href="http://dictionary.reference.com/search?q=Cipher">http://dictionary.reference.com/search?q=Cipher</a><br /><br />[2] ¹ci.pher n, often attrib [ME, fr. MF cifre, fr. ML cifra, fr. Ar<br />sifr empty, cipher, zero] (14c) 1 a: zero 1a. b: one that has no weight,<br />worth, or influence: nonentity 2 a: a method of transforming a text in<br />order to conceal its meaning–compare code 3b b: a message in code 3:<br />arabic numeral 4: a combination of symbolic letters; esp: the interwoven<br />initials of a name<br />– Enc. Britannica<br /><br />[3] book - [Middle English bok, from Old English bc. See bhgo- in<br />Indo-European Roots.] Word History: From an etymological perspective,<br />book and beech are branches of the same tree. The Germanic root of both<br />words is *bk-, ultimately from an Indo-European root meaning ?beech<br />tree.? The Old English form of book is bc, from Germanic *bk-, ?written<br />document, book.? The Old English form of beech is bce, from Germanic<br />*bk-jn, ?beech tree,? because the early Germanic peoples used strips of<br />beech wood to write on. A similar semantic development occurred in<br />Latin. The Latin word for book is liber, whence library. Liber, however,<br />originally meant ?bark? that is, the smooth inner bark of a tree, which<br />the early Romans likewise used to write on.<br />– <a rel="nofollow" href="http://dictionary.reference.com/search?q=Book">http://dictionary.reference.com/search?q=Book</a><br /><br />[4] cor·tex (kôrÆteks), n., pl. -ti·ces (-tà s?zÅ). 1. Anat.,<br />Zool.<br />the outer region of an organ or structure, as the outer portion of the<br />kidney.the cerebral cortex. 2. Bot. the portion of a stem between the<br />epidermis and the vascular tissue; bark.any outer layer, as rind. 3.<br />Mycol. the surface tissue layer of a fungus or lichen, composed of<br />massed hyphal cells. [1650?60; < L: bark, rind, shell, husk]<br />– Random House Dict.<br /><br />[5] The End of the Book: In Of Grammatology, Jacques Derrida equates the<br />culture of The Book with logocentrism, the belief in a signifier which<br />is both outside of structure, and hence beyond scrutiny or challenge,<br />and at the very centre, providing it with a central point of reference<br />that anchors meaning… It is the encyclopedic protection of theology<br />and of logocentrism against the disruption of writing, against its<br />aphoristic energy, and … against difference in general.<br />– <a rel="nofollow" href="http://jefferson.village.virginia.edu/elab/hfl0248.html">http://jefferson.village.virginia.edu/elab/hfl0248.html</a><br /><br />[6] The Book: The west has been called "the civilization of the book"<br />(Derrida, Of Grammatology 3).<br />– <a rel="nofollow" href="http://jefferson.village.virginia.edu/elab/hfl0246.html">http://jefferson.village.virginia.edu/elab/hfl0246.html</a><br /><br />[7] In short, open source/content licences assures different degrees of<br />open and free copying, modification and distribution.<br />– The Open Source Initiative, <a rel="nofollow" href="http://www.opensource.org">http://www.opensource.org</a><br />– Creative Commons, <a rel="nofollow" href="http://www.creativecommons.org">http://www.creativecommons.org</a><br /><br />[8] Books published by noemata.net<br />– <a rel="nofollow" href="http://noemata.net/books/">http://noemata.net/books/</a><br /><br />[9] From J Baudrillard, Transparency of Evil. verso.<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />For $65 annually, Rhizome members can put their sites on a Linux<br />server, with a whopping 350MB disk storage space, 1GB data transfer per<br />month, catch-all email forwarding, daily web traffic stats, 1 FTP<br />account, and the capability to host your own domain name (or use<br /><a rel="nofollow" href="http://rhizome.net/your_account_name">http://rhizome.net/your_account_name</a>). Details at:<br /><a rel="nofollow" href="http://rhizome.org/services/1.php">http://rhizome.org/services/1.php</a><br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />7.<br /><br />Date: 1.29.04<br />From: Perry Garvin (garvinpr@fastmail.fm)<br />Subject: Review: Reimagining the Ordovician Gothic: Fossils from the<br />Golden Age of Spam<br /><br />Review: Reimagining the Ordovician Gothic: Fossils from the Golden Age<br />of Spam <br />Spaceworks at The Tank through Feb. 7<br /><br />Reimagining the Ordovician Gothic: Fossils from the Golden Age of Spam<br />is a show based on the contention that spam e-mails are not just<br />irritating anonymous missives that glut inboxes, but cultural artifacts<br />capable of providing insights into our culture's dreams, fears,<br />obsessions, and hopes. That e-mail sitting in your Junk Mail box<br />condemned to deletion is not just an ad promising a larger penis but<br />evidence of the social anxiety surrounding contemporary standards of<br />masculinity. That offer for a cable descrambler? Not just a method to<br />unlock all five hundred channels on your television but an insight into<br />the ubiquity of 21st century digital piracy.<br /><br />Curators Jesse Jarnow, Daniel Greenfeld, and Mike Rosenthal collectively<br />take on the fictional identity of Dr. Harold R. Tuttledge, a cultural<br />anthropologist from the future sifting- through layers of spam so as to<br />understand this particular culture of ours at the turn of the century<br />(the "Ordovician Gothic" as he labels it). Tuttledge's survey is<br />facilitated by all manner of pseudo-scientific measures; e-mails are<br />classified like organic specimens according to content and method of<br />delivery. They are labeled in a cataloging system of numbers and<br />letters, and organized by type in a book with introductory section<br />headings explaining the cultural context of such future anachronisms as<br />Viagra, breast implants, and war-torn Africa.<br /><br />This approach of presenting spam from the perspective of a future<br />researcher is effective for it disarms the viewer and suggests a<br />perspective from which the examination of junk e-mail for cultural clues<br />might seem worthwhile. As such, the book of compiled spam e-mails,<br />classified and organized, is the best part of the project. With each<br />e-mail isolated from its junk context, in a printed-out format, and<br />treated as a bound volume worthy of study, it is a surprisingly<br />interesting compilation that directs attention to the formal<br />characteristics of a genre of text so commonplace but vehemently<br />shunned.<br /><br />The show veers terribly off course, however, in the physical<br />installation, designed like a science museum show with a series of small<br />exhibits displaying and illustrating select spam e-mails. The exhibition<br />is supposed to be a tongue-in-cheek re-creation of our culture based<br />solely on the information circulated through spam e-mails; a history of<br />deposed African statesmen with money to deposit in first world bank<br />accounts, pills and remedies for all manner of medical ills, real estate<br />opportunities to produce riches beyond imagine, and the like. The show<br />comes off, sadly, as one long gag, contradicting the serious attributes<br />of spam as advocated in the book.<br /><br />Throughout the space, light boxes like those found in science museums,<br />complete with reductive texts, cartoons, diagrams, and graphs, guide the<br />viewer through the classification processes used in analyzing the spam,<br />the history of American salesmanship, and other topics relevant to Dr.<br />Tuttledge's "study." One exhibit presents three spam e-mails - one<br />advertising pornography, another real estate, and the third a work from<br />home opportunity. The content of each is then "illustrated" by an<br />artist's rendering. Oddly the re-creations, despite cogent e-mails as<br />source material, are utterly nonsensical. One suitcase is open, dildos<br />hanging from the upper section, medical pills and pornography on the<br />bottom. Another valise presents architectural diagrams mounted above<br />detritus sinking into a nest of dirt. A third piece of luggage is closed<br />with a child's pink hiking boot glued on top. The sculptures are too<br />busy emulating the characteristics of Dadaist sculpture to effectively<br />direct attention to the subtleties of the e-mails themselves.<br /><br />Another exhibit presents three e-mails of the familiar scam of an<br />African statesman run out of his country with millions of dollars and in<br />need of the safe haven of a bank account. Above these e-mails are<br />dioramas set into the wall depicting the historical facts embedded in<br />the text, meant to give the scam authenticity: photographs of the key<br />players of the saga, African bank notes, maps, and physical artifacts.<br />An audio headset provides an opportunity to hear the e-mails being read.<br />Although the connection between the objects and the e-mails is clear,<br />the dioramas do nothing to tease out the Postmodern implications of the<br />show: the blurring of representation and the real, the power of an<br />illicit mass media to construct historical fact out of fiction, even the<br />cultural consequences of mass communicated scams. Instead, all the<br />exhibit provides is an extended riff on the conventions of museum<br />didactics.<br /><br />To make matters worse, the whole project is marred by inexcusably poor<br />craftsmanship. There are spelling errors not just throughout the wall<br />texts, but even on the cover of the catalog. One of the show's<br />contributing artists who showed me through the space confessed that one<br />of the African statesmen dioramas with a blue robot, toy keg of beer,<br />and map was nothing more than random filler for a diorama that was not<br />completed in time for the opening of the show. Slips like these are<br />inexcusable and such sloppiness casts the entire project's sincerity in<br />doubt.<br /><br />It's difficult to make the case that spam is worth anything more than a<br />mouse drag from the inbox to the trashcan. After all, junk e-mail is the<br />digital form of junk mail?cons, and scams that have been around for<br />centuries. But spam does exist within a cultural present and seeks to<br />salve deep-seated cultural needs, fears, and desires. In the right<br />hands, one could argue for the value of spam as a provider of insight<br />into our culture. Unfortunately, this show is not the place. Its<br />overriding flaw is that instead of focusing on the spam, the show<br />focuses on mocking the conventions of historical museum exhibition<br />design and the consequences of poor anthropological research. This<br />tangential criticism ends up diverting attention from junk e-mail as<br />cultural fact and subordinates it to the status of a foil.<br /><br />- Perry Garvin <br /> <br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />Rhizome.org is a 501©(3) nonprofit organization and an affiliate of<br />the New Museum of Contemporary Art.<br /><br />Rhizome Digest is supported by grants from The Charles Engelhard<br />Foundation, The Rockefeller Foundation, The Andy Warhol Foundation for<br />the Visual Arts, and with public funds from the New York State Council<br />on the Arts, a state agency.<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br /><br />Rhizome Digest is filtered by Feisal Ahmad (feisal@rhizome.org). ISSN:<br />1525-9110. Volume 9, number 5. Article submissions to list@rhizome.org<br />are encouraged. Submissions should relate to the theme of new media art<br />and be less than 1500 words. For information on advertising in Rhizome<br />Digest, please contact info@rhizome.org.<br /><br />To unsubscribe from this list, visit <a rel="nofollow" href="http://rhizome.org/subscribe">http://rhizome.org/subscribe</a>.<br />Subscribers to Rhizome Digest are subject to the terms set out in the<br />Member Agreement available online at <a rel="nofollow" href="http://rhizome.org/info/29.php">http://rhizome.org/info/29.php</a>.<br /><br />Please invite your friends to visit Rhizome.org on Fridays, when the<br />site is open to members and non-members alike.<br /><br />+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<br />