0100101110110101.ORG : "THE LANGUAGE OF NEW MEDIA"

GET IT OUT OF YOUR SYSTEM. After rhizome.org refused to put up a splash
screen created by 0100101110110101.org, 0100101110110101.org now fleshes
out the rhizome.org homepage.

http://www.0100101110110101.ORG

BELIEF IS THE ENEMY. The concept of the "splash screen" is derived from
commercial desktop application software. A "splash screen" displays a
fancy logo while the program loads into memory. But splash screens are
more than just corporate identity symbols. Their purpose is to hide the
actual process of the program launching: the linking to libraries,
allocation of memory, establishment of file and network access, etc..

Splash screens, especially when they cover the launch process of an
entire operating system, are anaesthetic control devices. They
camouflage the guts, lulling consumers into believing that nothing to
worry about is going on underneath, and leaving control to those who
know to access and control the sourcecode. They are the perfect platform
for a Net Art whose chief concern is surface graphics and its corporate
identity.

http://www.0100101110110101.ORG

THE ANSWER IS THE NEGATION OF THE QUESTION. By turning
http://www.0100101110110101.ORG into a HTML sourcecode display of the
rhizome.org homepage, we make rhizome.org our splashscreen. The
rhizome.org homepage, with presentation of Lev Manovich's "The Language
of New Media", turn into just the second-hand representation of the
sourcecode on http://www.0100101110110101.ORG.

With the "VIEW SOURCE" button, http://www.0100101110110101.ORG opens the
sourcecode of the sourcecode.

http://www.0100101110110101.ORG

DON'T GET US WRONG. We applaude rhizome.org for using splash screens.
Presenting itself in every bit as much as a "portal" as Yahoo, AOL, MSN
& Company, rhizome.org critically debunks all false myths that Net Art
was ever anything different from corporate mass media and failed dotcoms.