SFMOMA AND INTEL LAUNCH 010101 EXHIBITION ONLINE
AT ONE MINUTE PAST MIDNIGHT TODAY

Web Site Includes Commissioned Artworks, In-Depth Background and Special
Events

SAN FRANCISCO, CA, January 1, 2001-At one minute after midnight (P.S.T.)
this morning, the San Francisco Museum of Modern Art (SFMOMA), in
collaboration with Intel Corporation, launched the online portion of
010101: Art in Technological Times at www.sfmoma.org/010101 and
www.artmuseum.net, the art education Web site presented by Intel. 010101
charts recent and commissioned work in a wide range of media by over 35
contemporary artists, architects and designers*from North America,
Europe and Asia*who are responding to a world altered by the increasing
presence of digital media and technology.

Central to the exhibition Web site are five online artworks commissioned
by SFMOMA; in addition, a series of interactive public programs, online
discussion forums and in-depth supplemental information provide
background on the artists and also investigate key concepts in their
work. Following today's launch, the site will continue to grow and
evolve as a seamless and integral part of the exhibition, the physical
component of which opens in the SFMOMA galleries on March 3 and will be
on view through July 8, 2001. SFMOMA Director David A. Ross stated, "The
future has arrived! What could be a more fitting first art exhibition of
the new millennium than an online presentation of important new works of
art in this budding medium. From the inception of the 010101 project, we
have maintained that all of its art be presented as the artists
intended: online works should be experienced through individual
interaction with a computer just as art created for a physical space
should be encountered in the museum galleries."

"The challenge for everyone was how to blend the best capabilities of
the Internet with the on-site gallery portion of 010101 in order to
increase access while enriching the experience of the exhibition," added
Vince Thomas, Intel's Executive Producer of ArtMuseum.net. "The results
are exciting: the 010101 Web site is a performance space, a forum for
accessing public programs, a gallery for viewing online art, a primer on
all the artists and works in the show, as well as a way for visitors to
participate by contributing their own ideas and opinions."

The overall exhibition, including both the online and on-site
components, was designed by Perimetre-Flux of San Francisco in
collaboration with the 010101 team of curators and designers.

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Commissions

Since the Internet may be the ultimate expression of a culture obsessed
with data and heady with the ability to access, borrow, manipulate and
distribute images, SFMOMA commissioned five international pioneers in
the burgeoning field of online art to create new works for 010101. Mark
Napier's Feed uses a Web search spider to read pages and images entered
by the user, then runs the pages' color values through various
algorithms to produce luminous color displays. Eden.Garden 1.0 from the
Belgium-based team of Auriea Harvey and Micha