01.01.01 SFMOMA LAUNCHES AMBITIOUS EXHIBITION ON TECHNOLOGY THEME
Web Component Goes Online at 12:01 a.m., January 1, 2001

Intel Collaborates on Wide-Ranging Exploration of Art in Digital Era

SAN FRANCISCO, CA, June 22, 2000-At one minute after midnight on January
1, 2001, the San Francisco Museum of Modern Art (SFMOMA), in
collaboration with Intel Corporation, will launch 01.01.01: Art in
Technological Times, SFMOMA Director David A. Ross announced today. This
ambitious and far-reaching exhibition will comprise a series of Web-
based works accessible online beginning January 1 and over two dozen
installations, video works, sound pieces and digital projects on view in
the SFMOMA galleries from March 2 through July 8, 2001. Organized by
four of SFMOMA's curatorial departments-Painting and Sculpture,
Architecture and Design, Media Arts and Education-01.01.01 will chart
recent work by some 35 artists, architects and designers who are
responding to a world altered by the increasing presence of digital
media and technology. As part of the Intel collaboration, the online
component of the exhibition will be on view at the Museum's Web site
www.sfmoma.org and on www.artmuseum.net, an Internet-based museum
gallery presented by Intel.

"This ground-breaking project is not just a show of 'art about
technology' or 'high-tech art and design,'" notes Ross. "Rather, it will
present artists, architects and designers whose work is carried out
self- consciously in the shadow of the digital age, which is bringing
new ideas and working processes to the studio, new exhibition practices
to the gallery and offering radically new ways to connect creators and
their potential audiences. The play-on-numbers of the launch date and
title underlines the changing nature of museums and artists as they and
the rest of society reflect upon life in technological times."

01.01.01 focuses on artists, architects and designers who create work
that echoes the omnipresence of technology in modern life-directly and
indirectly-and construct different ways to navigate the reshaped
information landscape. The exhibition, both online and on site, will
feature a number of specific commissions, recent SFMOMA acquisitions and
new work by an international roster of artists and designers that
includes, among others, Asymptote Architecture, Rebeca Bollinger, Janet
Cardiff, Alison Craighead and Jon Thomson, Droog Design, Olafur
Eliasson, Brian Eno, Aureia Harvey and Micha'l Samyn, Jochem Hendricks,
Tatsuo Miyajima, Mark Napier, Adam Ross, Karin Sander and Sarah Sze (a
complete list of artists will be announced this fall).

Throughout the exhibition Think Texts will provide critical and
philosophical commentaries on issues raised by the art and its
connections to larger questions of digital technologies in the
contemporary world. Embedded within the exhibition-on gallery walls, the
Web site and flat-panel displays interspersed throughout the galleries-
the texts will help knit together the diverse creative approaches of the
works on view. The texts will also appear in the accompanying 01.01.01
publication, which will act as an innovative "user's guide" to the
exhibition, with a design integrally linked to the online and on-site
exhibition concept.

The array of works online and at SFMOMA will explore a number of
overlapping and intermingled themes on the subject of art in
technological times-works that reveal technology, are produced with
cutting-edge techniques, construct artificial identities, examine the
sprawl of networks and information overload and reveal (or revel in) the
blurring of reality. The 01.01.01 Web component will consist of three
realms: curatorial writings about themes explored in the exhibition,
commissioned digital artwork and a series of online public programs that
will include live Web dialogues between visitors, artists and curators.
After the launch of the online component on January 1, the site will
continue to grow and evolve as a seamless and integral part of the
exhibition.

In tandem with 01.01.01, which will occupy all of SFMOMA's fourth-floor
galleries, a fifth-floor exhibition drawn from the Museum's permanent
collection will consider the evolving role of museums in a world altered
by the increased intermingling of real and "virtual" forms of
experience, expression, communication and commerce. Interactive devices
just being developed and in-depth information resources produced by
SFMOMA will be available online and in the galleries. These various
digital initiatives will link the artists' use of new technologies in
01.01.01 to the evolving deployment of new technologies as learning
resources within the Museum.