I M P A C T M A N A G E M E N T:
etoy.CORPORATION IN MANHATTAN
Postmasters Gallery
April 29 - May 11, 2000
opening Saturday, April 29 6 - 8 pm

Postmasters Gallery, known for their challenging shows of media art,
will be presenting an unique exhibition, IMPACT MANAGEMENT:
etoy.CORPORATION IN MANHATTAN between April 29 and May 11, 2000. This
will be the first gallery project of etoy, the international art group
founded in 1994.

etoy has become famous for its pioneer art products on the internet and
more recently for the legal battle with multi-billion dollar company
eToys (founded in 1996).

Against all expectations etoy was able to ward off the rather unfriendly
takeover attempt by the multi-billion dollar company eToys. The lawsuit
generated the development of a highly complex media-artwork -TOYWAR -
which produced the successful resistance of small "David" against
powerful and brutal "Goliath" as an international art performance,
spanning four months of the recent etoy.CORPORATION history.

The court case that was followed by thousands received expansive press
coverage with over 300 articles appearing in the international press,
including CNN, the New York Times, and Le Monde. There was a mass public
outcry both on and off line as protesters of all different walks of
life, senators, lawyers, artists, among them, demanded freedom on the
internet and justice for etoy. The event has been heralded as not only a
precedent in internet law, but also as the greatest and most expensive
art performance ever!

+ + +

the exhibition will include:

etoy.TOYWAR - the legendary dot-com battlefields
etoy.TANK 7 - etoy.CORPORATE-ENVIRONMENT component
60 etoy.SHARE-CERTIFICATES - cultural value & real time voting

www.etoy.com
www.toywar.com
invest@etoy.com
etoy.CURATOR: Suzanne Meszoly
etoy.BOARD members, the etoy.CEO and etoy.PRESIDENT
will be available during gallery hours for appointments

Sun microsystems - KPN/Qwest - MIGROS - CRCA/UCSD- PRO HELVETIA are
proud to be associated with etoy

For further information please contact:
Suzanne Meszoly Tel: 917.678-8528 suzym@bestweb.net
or Magdalena Sawon at Postmasters Tel: 212-727-3323 magda@thing.net
Postmasters Gallery located at 459 West 19th Street (corner of 10th
Avenue) is open Tuesdays through Saturdays between 11 and 6 pm
www.postmastersart.com postmasters@thing.net

THIS SHOW IS A MUST-SEE EVENT!!!!