In 1985 a couple of rather prominent European artists –
Kippenberger, Schlick, Oehlen, Bauer – had an anti-art-art schnapps
idea and founded a male-only art lodge, the "Lord Jim Lodge", named
after Joseph Conrad's literary figure. This is the story of
- how the Lodge was founded
- how they created a semi-cheesy logo ("Sun Breasts Hammer") for it
- how the Lodge was presented at the world's most renowned art expo
- how the Lodge (high in symbolic value but low in real one) crumbled
and nearly vanished
- how the Lodge was bought by monochrom in form of a hostile takeover
- how monochrom re-started, re-re-started and franchised the Lodge
- how monochrom created the art consulting company Teyssandier-Springer
- how Teyssandier-Springer plays the legal option
- how monochrom cracked the Coca Cola Company
and
- how monochrom outsourced the output to the People's Republic of China.

It's a story about art, the market, and products – in the well known
format of 12 oil paintings.

http://www.monochrom.at/ReAWWirFwdLogeetcOTSAussfUbernahmeoelbusinessplanWICHTIGwer/