BOOK.REVIEW: Internet Art by Rachel Greene

BOOK.REVIEW: Internet Art by Rachel Greene
BY: Eduardo Navas

For Net Art Review
http://netartreview.net
http://www.netartreview.net/monthly/0205.2.html

The Internet has been around for over ten years and it is already
developing a detailed history. Or perhaps histories (pluralities)
might be a better way of contextualizing the legitimating process that
historiography attempts to accomplish. Contributing to this conundrum
is Internet Art by Rachel Greene.

The book is ambitious as it tackles the complex web of activities in
internet art from its early days to the beginning of our new century,
something that is not easy to accomplish in under 225 pages, most of
which consists of images. Yet, Greene develops a cohesive narrative of
the multifaceted online activities that have come to be labeled as
'internet art.

curt cloninger Feb. 17 2005 15:10Reply

Hi Eduardo (and all),

This was my first semester to teach Rachel's book in my net art class:
http://lab404.com/373/

Mostly it applies to the initial "network" section of the course, and then another part (her section on "generative software art") applies to the "open interactivity" section of the course.

I can't help but compare Rachel's book to Christiane Paul's "Digital Art" book in the same Thames & Hudson "world of art" series. Paul's book works for me because of her curatorial perspicacity. She splits the book into two main sections – 1.digital tools used to make old media art + 2.art whose media itself is digital. Then she approaches the latter section (the main focus of the book) from two overlapping but usefully distinct perspectives – 1. a formalistic perspective which examines the work per its use of media + 2. a conceptual perspective which examines the work per its conceptual themes. I teach Paul's book in the digital art section of this course ( http://lab404.com/438 ). It's a studio course so students are working on their own digital art projects as they read the text. The structure of Paul's book is perfect in this pedagogical context because it foregrounds the differences between media and concept. Students get it.

My main critique of Greene's book is that her categories are too multiform and not as sensible as they could be. For instance, why are http://www.blackpeopleloveus.com and http://learningtoloveyoumore.com under "low-fi aesthetics"? The former has more to do with identity; the latter has more to do with outsider art and network collaboration. In the chapter "Themes in Internet Art," Greene lists "Turn of the Millennium, War, and the Dotcom Crash" and "The Crash of 2000" as 2 of her 7 themes. Curious.

Greene's book seems to want to approach net art through two grids – a net.art historical one (how many more times can Olia Lialina's work be referenced?) + a "conceptaul" one (as Eduardo points out). The problem is, both grids are applied simultanously. There's nothing wrong with applying two grids (as evidenced by Paul's successful application of media + theme grids), but it is more effective when done systematically rather than simultaneously. Greene's chapter titles suggest an attempted systematic approach (1. early internet art, 2. Isolating the Elements, 3. Themes in Internet Art, 4. Art for networks). The "elements" are supposed to be formalistic approaches, and the "themes" are suppsed to be thematic approaches, but their subsections often overlap and iterate in a way that makes systematic instruction problematic. And why a separate section called "art for networks?" Isn't it all art for networks?

To me, "net.art" (1994-1999?) is the door that all "net art" came through, but those practices and approaches no longer define or even usefully delineate the breadth of "net art." So if you let "net.art" be your rubric for unpacking all of "net art," you're going to run into some taxonomical difficulties.

The thing I find most useful about "Internet Art" is the way Greene traces the historical developments of net art in light of their concurrent political, economic, and cultural climates. And her first hand research into the early net.art scene is invaluable for someone like me who wasn't there.

peace,
curt


Eduardo Navas wrote:

> BOOK.REVIEW: Internet Art by Rachel Greene
> BY: Eduardo Navas
>
> For Net Art Review
> http://netartreview.net
> http://www.netartreview.net/monthly/0205.2.html
>
> The Internet has been around for over ten years and it is already
> developing a detailed history. Or perhaps histories (pluralities)
> might be a better way of contextualizing the legitimating process
> that
> historiography attempts to accomplish. Contributing to this conundrum
> is Internet Art by Rachel Greene.
>
> The book is ambitious as it tackles the complex web of activities in
> internet art from its early days to the beginning of our new century,
> something that is not easy to accomplish in under 225 pages, most of
> which consists of images. Yet, Greene develops a cohesive narrative
> of
> the multifaceted online activities that have come to be labeled as
> �internet art.�
>
> The book is divided into an introduction and four chapters. It begins
> with a brief history of computer technology and its relation to
> preceding art practices, moving through early internet art including
> specific forms such as e-mail art, browser art and hypertext,
> tactical
> media, databases and games, networks, criticism of e-commerce and
> collaborations to name just a few of the many categories.
>
> Greene takes a chronological approach throughout the introduction
> and
> the first chapter, then moves on to focus on specific strategies or
> thematics and writes about works that were made in 1995 in direct
> juxtaposition with others done in later years. Greene contextualizes
> internet art as an extension of art practices that are now part of
> the
> mainstream artworld. Artists like Allan Kaprow, Nam June Paik,
> Rirkrit
> Tiravanija, Tony Oursler, Cindy Sherman, and Valle Export among many
> others are cited as predecessors of internet art, not necessarily in
> technological terms, but rather in ideological explorations of
> communication in art practice. The already well-known early net
> artists like Vuk Cosic Heath Bunting, Olia Lialina, Jodi.org, Alexei
> Shulgin are mentioned along with others like Clover Cleary, Annie
> Abrahams, and Andy Deck who can be considered part of a second
> online
> generation.
>
> Greene is quite aware of the problematics in writing a history book
> and
> is quick to make her disclaimer in the very first pages, when she
> explains that due to limited space, she is not able to include
> several
> of the works she is interested in and that therefore she offers an
> extensive list of resources in the appendix. Greene sees Internet Art
> functioning as "one of those early portals, offering paths for
> readers
> wishing to explore the fields and histories of contemporary art and
> media." (7) And playing the role of a portal the book does very well.
> Those who have already read the book and were part of online
> communities during the early days of the net as well as today would
> agree.
>
> But the book does have a specific position worth deconstructing. To
> begin, it imposes a post-conceptual narrative on many of the works
> discussed, as Greene states, "I relate the ways in which internet art
> is indebted to conceptual art through its emphasis on audience
> interaction, transfer of information and use of networks,
> simultaneously by passing the autonomous status traditionally
> ascribed
> to art objects." (10) This can mean one of two things, either that
> all
> the artists who make internet art have an implicit relation to
> conceptual art or that only those artists who have such connection
> are
> included in the book. The problem behind this statement goes further
> if
> we consider the possibility that some of the artists included in the
> book may not actually have any relation to conceptual art; this would
> mean that an ideological imposition is at work. In any case, Greene
> admits to writing a specific type of history. This maneuver makes the
> assimilation of internet art by the mainstream artworld easier by
> generalizing its complex position (which Greene is careful to
> acknowledge in the introduction) to create a direct connection to the
> art cannon in a way that the rest of the artworld is able to
> understand.
>
> Greene�s approach exposes a particular contention at play in
> historiography today, which is to create a historical narrative
> knowing that it is not expected to be part of a "total history" or a
> "general history" but simply "a history"�her history, her own little
> narrative. And because of this Greene should not be criticized for
> taking license in focusing on her interest. But what her position
> does
> expose is the limitation of what she considers to be the extension of
> a
> conceptual art practice, as she fails to include many artists in
> various parts of the world who were also active online since at least
> the mid-nineties. It seems impossible for many artists across the
> globe to be unaware of conceptual practices; that is if we are
> willing
> to take Greene�s assertion at face value and claim that she is
> focusing
> on those artists who are specifically extending conceptual art
> practice
> on to the net. Artists from Asia, Africa, Australia and Latin America
> who do share a conceptual online art practice are simply excluded;
> organizations such as Sarai and Latin American Net Art are instead
> included as resources in the appendix page. This would not be a
> problem if Greene contextualized her approach more specifically and
> explained that her focus is mainly on those artists who are part of
> the North American and European discourse, in which artists like Yong
> Hae Chang from Korea have been included when they are able to make
> strong enough connections through ongoing exhibitions in the
> Eurocentric network. But instead her failure to do this simple
> clarification turns her history into yet another Western imposition
> on
> the rest of the world.
>
> This ties to the most problematic aspect of the book. While Greene
> connects her history of net art to Dada, Fluxus and happenings, she
> fails to specifically define conceptualism. If she had done this, she
> may have realized that she was referring to a very specific
> narrative,
> and not an art practice that implicitly spans across the globe. For
> Greene to assume that the reader knows what she is referring to when
> she uses the term "conceptual" as the "bypassing [of] the autonomous
> status traditionally ascribed to art objects" is not enough. Just as
> she took the time to briefly explain the history of the computer, so
> she also had to take the time to explain the history of conceptual
> art
> practice so that the reader understands her ideological and
> cartographical position.
>
> Regardless of all this, one could claim that it is impossible to
> cover
> everything is a book that would usually be dismissed as a laundry
> list
> by many critics. Instead, I am amazed by Greene�s ability to cover
> so
> much ground with the strict criteria imposed by Thames and Hudson on
> its writers in a book series that promotes itself for providing lots
> of
> images. The book reads well and does justice to those artists who are
> included in it. And because of this, the reader becomes even more
> aware that the oversight of the ideological subtleties I have
> mentioned cannot be blamed on the limit of space.
>
> Regardless of my criticism, I do think the book is important in the
> necessary historicizing of net art. I admire Rachel Greene for taking
> on the challenging task of writing a version of an extremely complex
> online activity. And I do recommend Internet Art to anyone who is
> unfamiliar with net art history. It is now up to those who follow
> after Greene to look out for ideological problematics and to do
> their
> best to keep them at bay.
>
> —————
> Eduardo Navas. February, 2004.
>

Eduardo Navas Feb. 21 2005 12:25Reply

Hi Curt,

A late reply. I will say that I agree with your criticism. There are
many aspects of the book to focus on and the way the information was
organized is definitely another issue. I think you covered this aspect
quite well, so I will not elaborate; however, I am including some
replies I sent to Net behaviour where other people replied. They
follow below.

Best,

Eduardo
—————–

Hello Alan, Marc and Brian,

I am responding after a few days, so I will be brief in stating my
replies to your comments.

Alan,
I am glad that you see my point and that you agree in some respects. I
particularly like your term "a collocation of discursive fields." This
one does connote a more critical and open approach for understanding
emerging fields. And as you state, it is impossible to include
everything in a book. So, as writers, we should take the time to
carefully explain our focus, something that I already stated was not
well done by Rachel. This was the main weakness of the book, really,
which unfortunately affects the way the artworks are understood by
those unfamiliar with the history of net art prior to this book.


Marc,
As I stated in the review, I do think that in the end Rachel did a good
job at writing a survey. 225 pages for the amount of artists can turn
into a mess, but she turns it into a very decent narrative, that does
not make sense when browsing over the list of contents, but which is
quite coherent when reading the actual chapters. As to who is
included, it does become tough for surveys. It is much easier when the
writer focuses on a thematic and chooses specific artists that fit the
focus, and this approach was somewhat at play in Rachel's book but not
so clear cut. I think none of us could deny that most of the artists
she covers deserve to be covered–that they have been covered in other
books and plenty of reviews may be an issue of convenience and
marketing, of course, as well as the fact that they have done their
"time" in the field. This is partly how canons are built, something we
all need to keep in mind and, of course, to be critical of when we
participate in art.

Brian,
The reason why I chose to write about Rachel's book is because it is
quite popular in universities at least in the United States right now,
and given that many of NAR's readers consist of University students, I
thought it would be appropriate to review a book they are probably
using. I do plan to review other books and thank you for letting me
know about Tilman's work. I am aware of it, but haven't had a chance
to take a look at it. I think the approach of the interview is
definitely an innovative one, mainly because it turns the book into a
primary resource, something a survey history book can never do–the
most it can be is be a decent "portal," a quick reference to other
primary sources and, of course, the actual work of art. I am not
against survey books as I think they are very necessary to understand
one's history, I do think the approach to such survey needs to be very
clearly explained and most importantly supported throughout the pages.
This is another thing about Rachel's book, that while she make clear
connections between the different online activities, she does not
always make a connection to her undefined idea of conceptual art. As
we know while it may be true that all branches of "conceptual art" may
have some of its roots in Duchamp and other movements like Fluxus,
Conceptual Art with capital letters during the seventies came to
develop very specific and different positions throughout the world,
that makes each area worth considering and not simply crossing over
with a universal idea of "conceptual art," where the object is obsolete
or secondary to the practice, or even the object of critique.

Just because internet art may have a relation to "audience interaction,
transfer of information and use of networks, simultaneously by passing
the autonomous status traditionally ascribed to art objects" (to use
Rachel's own words), it does not automatically make such activities
extensions of conceptual art. To be clear, conceptual art, at least in
the United States, was an ideological strategy that deliberately focused
on the dematerialization of the work of art. Its common use of text,
photo and performative aspects were specific strategies used to
critique the various aspects of the art institution that artists at the
time found problematic. In the past, there have been other creative
media that did not use actual objects and which were not considered
conceptual. For example, Luis Bunuel was considered "surreal" or
Goddard "structural" because of their ideological approaches to film
making. The medium was the same for both of them, it was the interest
with which they used the medium and the group of people they were
involved in that defined them as "surrealist," "structural." That the
medium may have traces of particular tendencies may be true, but this
does not automatically mean that the work that uses such material can
easily be labeled as an extension. I make this example because film
does not leave an actual object behind, yet it is not automatically
considered conceptual. So just because Net Art may share some of the
elements of conceptual practice does not automatically mean that it is
an extension of conceptual art. That it may have traces of it and that
some of the artists, like Vuk Cosic may cite it in their work, is
another matter. But I personally know artists who make net art (as I,
myself, am one, who does have conceptual training) and would not be
happy with it being considered "conceptual" in any form.

Best everyone, write to you soon.

e.
http://navasse.net
http://netartreview.net


—————————

Bri wrote:

hi eduardo, longtimenosee! :-)


> yet another Western imposition on
> the rest of the world.

period

.


> Regardless of my criticism, I do think the book is important in the
> necessary historicizing of net art. I admire Rachel Greene for taking
> on the challenging task of writing a version of an extremely complex
> online activity. And I do recommend Internet Art to anyone who is
> unfamiliar with net art history.

> It is now up to those who follow
> after Greene to look out for ideological problematics and to do their
> best to keep them at bay.


the problem i see is that there are *already* nice historical books that

treat this topic in the very same way (same names, same everything). as
you
put it, it looks like *before* greene there was no written material to
take
care on reading.

maybe you forgot the link this work has with tilman baumgaertel