From Mark Dery's new blog:

The Being John Malkovich Effect
http://www.markdery.com/
Media Burn | Published on December 21, 2004

"But bloggers who want to remedy what ails the corporate McMedia
monopoly should grab a clue from Chris Allbritton and haul their
larval, jack-studded flesh up out of their Matrix-like pods and do some
goddamn reporting instead of just getting all meta about Instapundit's
post about The Daily Kos's post about Little Green Footballs's post
about the vast left-wing media conspiracy's latest act of high treason.
It's the Yertle the Turtle syndrome: Pundits stacked on top of pundits
on top of pundits, all the way down, and, at the very bottom of the
heap, the lowly hack who kicked off the whole frenzy of
intertextuality: the reporter who dared venture out of the media
airlock to collect some samples of Actual, Reported Fact."