G.H. Hovagimyan wrote:

> Faux Conceptual Art was created in 1994. The web site is a send up
> of the reification of Conceptual Art's dematerialized objects. Within
> the art world there are marketing mechanisms that give meaning and
> value to any art work. One is a stamp of approval usually vested by a
> print publication. this creates a recognizable signature style and a
> signature art work that is repeatedly used in print publications
> catalogs etc.. This surface codification of an artists work tends to
> obscure the original meaning of the work. My position was to engage
> in a discourse with traditional art presentation practices via the new
> vehicle of the world wide web. The piece Faux Conceptual Art also
> proposes a museum installation of the work samples presented on line.
> There is also a DIY piece (perhaps the first such online) called
> Toilet Conceptual Art. Accessors to the site can print out the
> accompanying text *Affirmations* and paste them up on their wall. I've
> received email from around the world from people who have executed
> this work in their spaces. This is a very early example of net.art.
> It is an extension of my previous performance work as well as my
> physical pieces investigating marketing (Surveys & Questionnaires) and
> my fake Artforum billboard (Terrorist Advertising). The pieces are
> about information and image.
> Have a nice day.
> G.H. Hovagimyan