* Replic**t Ltd @ Furtherstudio *

Live online this afternoon, Friday 9th July @ 3pm BST
http://www.furtherfield.org/furtherstudio/online/index_replic.htm
<http://www.furtherfield.org/furtherstudio>
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In the past few months Furtherfield's online real-time studio facility,
FurtherStudio has been taken over by the artist Replic**t Ltd and
seamlessly transformed into a telematic boardroom . Chat room, tele
conferencing facility and real time snapshot of the company desktop have
collectively transpired to allow shareholders to penetrate product
development in an unparallel manner.

In the spirit of corporate transparency Replic**t Ltd opens up the
company cupboards once again.
Join shareholders and interested parties for this weeks boardroom boxing
session

See you there
Ruth
http://www.furtherfield.org
http://www.furtherfield.org/furtherstudio

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*More about Repli**t *

In today's art world the role of the artist has become indistinguishable
from that of the corporation. Late capitalism has fully integrated
artistic criticism and in turn artists have become capitalism's ground
troops. Todays art is one of integration not resistance. In recognition
of the extraordinary possibilities and potentials of such a coupling the
artist Replic**t has taken the marriage of business and art to its
logical end and registered herself as a private company limited by shares.

Replic**t Ltd is an attempt by the artist to use the corporate
environment for the dissemination of her artwork and her self, side
stepping the gallery distribution system and art market altogether by
turning to the corporation as the ultimate vehicle for the dissemination
of the artist and her work.

Replic**t Ltd's primary interest lies in exploring the potential of the
artist as an entity dominated by global business interests. She uses
pre-existing corporate structures and strategies and locates herself
within the already produced discourses of commodity culture, looking at
replication as a potential and effective form of global hegemony.

During the course of the residency Replic**t Ltd will continue her
exploration of the artist as a brand, merging her signature styles and
themes with a brand names values and attitude. Confessional work is
merged with company gifts and projected onto merchandise available for
purchase on Replic**t Ltd's website. In the spirit of corporate
transparency Furtherstudio will be transformed into the world's first
telematic boardroom, with chat room, tele conferencing facility and real
time snapshot of the company desktop allowing shareholders to penetrate
product development in an unparallel manner.