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** HACTIVIST_NEWS **
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FOR IMMEDIATE RELEASE

March 18, 2003

Announcing Re-Code.com
www.re-code.com

Re-Code Your Own Price!

Promotional Video
www.re-code.com/videos.html

RE-CODE.COM is a free web service that allows its
customers to share
product
information and create barcodes that can be printed
and used to re-code
items in stores by placing new labels over existing
UPC symbols to set
a new
price - participating in an act of tactical shopping.
RE-CODE.COM at
its
core is a shared database, updateable by our
customers. Participation
is
free and requires no special membership agreements or
software
download.
After entering the website, customers can choose to
search and view
information in our database currently or add their own
collected data
to the
system. Using our custom Barcode Generator
application, barcodes are
drawn
in real time and made available to the user.

If you like to save money, you've come to the right
place! Our unique
process of shared database building based on
preshopping, recoding, and
postshopping, enables you to pay only what you are
willing to for the
name
brand products you want. In the process, we save our
customers millions
and
millions of dollars! Here's the inside scoop on how
our revolutionary
'Re-Code Your Own Price' service works.

Our customers and community members, travel to their
local chain stores
to
collect information about the products the stores
carry, when possible
noting major brands and their generic equivalents.
Using our convenient
downloadable Data Collection Sheets, RE-CODE.COM
customers are able to
easily note UPC ID number, name, product packaging,
and price. This
information can then be easily added to the
RE-CODE.COM supercomputer
to
help build a shared database. The process of adding
original item UPC's
and
prices to RE-CODE.COM is known as postshopping.
Postshopping is
critical in
building a large database of products for each area of
the country. A
database which is both ours and yours!

It's a simple concept, but by recoding a product's
original UPC barcode
with
another item sold at the same store's code, and with a
much more
acceptable
price, enables tremendous savings for you the
customer. By planning
your
store purchases in advance, and logging on to our
website, you can
engage in
the process of preshopping. Preshopping's value is
determined by you
the
customer, as you search our database for the prices
you want to pay at
the
stores you plan to shop at. Be sure to take note of
packaging materials
for
each product to make the recoding process simpler.
Either generate
product
barcodes on the fly using our custom Barcode Generator
application,
view
search results and cut, copy, and paste resulting
barcodes into any
graphical layout utility, or find a Pre-formatted
Barcode Sheet for a
store
near you. After locating the codes you want in one of
these three ways,
simply print your barcodes at home onto label paper
available at most
office
supply or electronics stores and cut out your codes in
preparation for
re-coding. We encourage our customers to re-code brand
name items with
generic item codes. Through this process, the customer
pays a more
reasonable price for what is a quite similar product.
It is best to
make
only slight adjustments such as these to avoid the
notice of our
competitors - the chain stores and the major brands
they carry.

Checking out is simple. Many stores even offer self
scanning checkouts.
This
is of course the easiest way to scan your re-coded
items undetected. In
situations where this is not available, cashiers will
assist you
through
their workplace boredom by only listening for a beep
as they scan your
item
rather than noticing the product name which their
register might
display.
Again, if recoding brand name products using their
generic equivalents'
UPC
codes, it is likely that the registers product name
displays will not
appear
all that different. In one test, both Kellog's Frosted
Flakes ($3.39
US) and
Better Valu Sugar Frosted Flakes ($1.69 US) appear
with the word Flakes
in
their name at the register. This helps the cashier to
remain focused on
the
beep rather than the product name as they scan away
your savings. Of
course,
this requires some flexibility on your part, but this
is what allows
you to
save up to 40% on brand-name products every day.


Press Contact / Interviews:
press@re-code.com

URL:
www.re-code.com

PR Image downloads:
www.re-code.com/pr

Promotional Video
www.re-code.com/videos.html

* We in no way endorse the theft of products or
services. Re-code.com
was
created as satire. We intend only to make aware the
prevelance of
barcodes
and begin a critical discussion about what their
pervasiveness means.
This
is not a product designed to be used in any malicious
or illegal
manner. Any
such use is strictly prohibited. You should not use
any of the barcodes
available from this site for any illegal activity.
They are here for
your
amusement only.

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