'multimedia artist whose work has been exhibited in major institutions such
as the ICA in London'

When one sees statements like this above, I cringe… I tend to think yeah -
so what? I think that we need to reevaluate this type of myth-making
language (conscuiously) when regarding such text-based promotions. All the
above statement really means to me is that the individual concerned has been
seen there. It does not impress me. In fact, like commercials on the TV I am
more likely not to be interested cuz all it says is that that individual is
supported but it does not necessarily mean that they are worth my time.

marc