All-star Fox piracy PSA

Damn that Ben Affleck…

All-star Fox piracy PSA heads for movie screens
Thu Mar 6, 2:06 AM ET

By Gregg Kilday

LAS VEGAS (The Hollywood Reporter) — Johnny Depp,
who stars in the Walt Disney Co.'s upcoming "Pirates
of the Caribbean," won't be the only one battling
piracy onscreen this summer.

Ben Affleck, James Cameron, Sean Astin, special
effects wizard Stan Winston, composer Michael Kamen,
the late cinematographer Conrad Hall and a legion of
behind-the-scenes film craftsmen have lent their
names, faces and voices to an attack on digital piracy
in the form of a 72-second public service announcement
produced by 20th Century Fox.

Jim Gianopulos, chairman of Fox Filmed Entertainment,
unveiled the antipiracy trailer Wednesday at ShoWest.
He said that Fox, working with the MPAA, is making it
available to theater owners nationwide.

Fox has reached agreements with a number of major
motion picture exhibitors to play the PSA in domestic
theaters, including the Regal Entertainment Group,
Loews Cineplex Entertainment, CineMark USA, Inc.,
Century Cinemas, Cinemas Guzzo, Consolidated Theatres
and Rave Review Cinemas.

"A big part of what we believe is important to deal
with this challenge – apart from the technological
means, which we are pursuing daily – is education,"
Gianopulos explained. "We need to teach this
generation that stealing is stealing, in whatever
form. People must be taught that the so-called
victimless crime of downloading movies has the power
to cost real people real jobs – not just executives
like me or others in this room, but hundreds of
thousands of people who are involved in this process
(of making and distributing movies)."

To that end, the theme of the trailer is that bootleg
videos or illegal Internet downloads of movies will
put filmmakers – above and below the line – out of
work, and could ultimately lead to fewer movies being
produced.

After the trailer was played at a seminar titled
"Piracy: The World's Concern," National Association of
Theatre Owners president John Fithian, who emceed the
panel, said to the audience of exhibitors, "I
encourage all of you to contact Fox and the MPAA, and
play it as many times as you possibly can."

At the beginning of the morning's proceedings,
Fithian, noting that the campaign against piracy had
become the dominant theme of the convention, said that
"for all you theater owners in the audience, this
issue is as important to us as it is to the studios."

MPAA president and CEO Jack Valenti and Warner Bros.
International Theatres president Millard Ochs detailed
the economic costs that piracy has on both the
distribution and exhibition industries, reiterating
many of the numbers they detailed when speaking to
international exhibitors at the convention Monday (HR
4/3).

Wang Ziqiang, deputy director general of copyright at
the National Copyright Administration of China, said:
"Even though piracy still exists in China, the Chinese
government is determined to protect the rights of all
copyright owners, and the Chinese government is
determined to fight piracy."

He presented a short film of his own, produced by
Chinema, which featured Chinese filmmakers –
including "Hero" director Yimou Zhang – speaking out
against piracy.

One other issue that was addressed in the
question-and-answer session that followed the formal
presentations was the number of awards screeners the
studios distribute to voters in such groups as the
Academy of Motion Picture Arts and Sciences (news -
web sites) and the Hollywood Foreign Press Assn.

"Studios have got to rethink how they advertise
Academy Award movies because screeners are also a part
of how pirates get hold of our material," Valenti
said.

Gianopulos observed that his studio has successfully
had screeners removed from eBay and that the issue of
screeners was one that the studio was wrestling with.
He suggested that an industrywide approach like
registering each individual screener would be
necessary because studios were not likely to take
individual action lest they find themselves at a
competitive disadvantage.

__________________________________________________
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marc garrett March 6 2003 21:01Reply

Wouldn't it be great to bootleg it & 'cut n' paste' on top, our own ideas in
the place of their corporate delusions? Like put our own heads with masks in
disguise, informing everyone the otherside of the argument.

marc


http://www.furtherfield.org
http://www.furthernoise.org
http://www.dido.uk.net
We Can Make Our Own World.


> Damn that Ben Affleck…
>
> All-star Fox piracy PSA heads for movie screens
> Thu Mar 6, 2:06 AM ET
>
> By Gregg Kilday
>
> LAS VEGAS (The Hollywood Reporter) — Johnny Depp,
> who stars in the Walt Disney Co.'s upcoming "Pirates
> of the Caribbean," won't be the only one battling
> piracy onscreen this summer.
>
> Ben Affleck, James Cameron, Sean Astin, special
> effects wizard Stan Winston, composer Michael Kamen,
> the late cinematographer Conrad Hall and a legion of
> behind-the-scenes film craftsmen have lent their
> names, faces and voices to an attack on digital piracy
> in the form of a 72-second public service announcement
> produced by 20th Century Fox.
>
> Jim Gianopulos, chairman of Fox Filmed Entertainment,
> unveiled the antipiracy trailer Wednesday at ShoWest.
> He said that Fox, working with the MPAA, is making it
> available to theater owners nationwide.
>
> Fox has reached agreements with a number of major
> motion picture exhibitors to play the PSA in domestic
> theaters, including the Regal Entertainment Group,
> Loews Cineplex Entertainment, CineMark USA, Inc.,
> Century Cinemas, Cinemas Guzzo, Consolidated Theatres
> and Rave Review Cinemas.
>
> "A big part of what we believe is important to deal
> with this challenge – apart from the technological
> means, which we are pursuing daily – is education,"
> Gianopulos explained. "We need to teach this
> generation that stealing is stealing, in whatever
> form. People must be taught that the so-called
> victimless crime of downloading movies has the power
> to cost real people real jobs – not just executives
> like me or others in this room, but hundreds of
> thousands of people who are involved in this process
> (of making and distributing movies)."
>
> To that end, the theme of the trailer is that bootleg
> videos or illegal Internet downloads of movies will
> put filmmakers – above and below the line – out of
> work, and could ultimately lead to fewer movies being
> produced.
>
> After the trailer was played at a seminar titled
> "Piracy: The World's Concern," National Association of
> Theatre Owners president John Fithian, who emceed the
> panel, said to the audience of exhibitors, "I
> encourage all of you to contact Fox and the MPAA, and
> play it as many times as you possibly can."
>
> At the beginning of the morning's proceedings,
> Fithian, noting that the campaign against piracy had
> become the dominant theme of the convention, said that
> "for all you theater owners in the audience, this
> issue is as important to us as it is to the studios."
>
> MPAA president and CEO Jack Valenti and Warner Bros.
> International Theatres president Millard Ochs detailed
> the economic costs that piracy has on both the
> distribution and exhibition industries, reiterating
> many of the numbers they detailed when speaking to
> international exhibitors at the convention Monday (HR
> 4/3).
>
> Wang Ziqiang, deputy director general of copyright at
> the National Copyright Administration of China, said:
> "Even though piracy still exists in China, the Chinese
> government is determined to protect the rights of all
> copyright owners, and the Chinese government is
> determined to fight piracy."
>
> He presented a short film of his own, produced by
> Chinema, which featured Chinese filmmakers –
> including "Hero" director Yimou Zhang – speaking out
> against piracy.
>
> One other issue that was addressed in the
> question-and-answer session that followed the formal
> presentations was the number of awards screeners the
> studios distribute to voters in such groups as the
> Academy of Motion Picture Arts and Sciences (news -
> web sites) and the Hollywood Foreign Press Assn.
>
> "Studios have got to rethink how they advertise
> Academy Award movies because screeners are also a part
> of how pirates get hold of our material," Valenti
> said.
>
> Gianopulos observed that his studio has successfully
> had screeners removed from eBay and that the issue of
> screeners was one that the studio was wrestling with.
> He suggested that an industrywide approach like
> registering each individual screener would be
> necessary because studios were not likely to take
> individual action lest they find themselves at a
> competitive disadvantage.
>
> __________________________________________________
> Do you Yahoo!?
> Yahoo! Tax Center - forms, calculators, tips, more
> http://taxes.yahoo.com/
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