cinemania[c]

multimedia center - gallery Luka

Pula, Croatia

21. 7. - 25. 7. 2002.

supported by : Association of croatian artists, Istra

Multimedia center LUKA, Pula

49. PULAFILMFESTIVAL

project by : Branka Beneiae curator

Dean Bertoldi technical support

cinemania[c] is the media event/exhibition that is organized as the support=
ing programme to the 49th Pula Film Festival, taking place at the gallery o=
f the Multimedia Centre Luka, Istarska 30, Pula. The exhibition is opening =
on the 21st of July, 2002, a day after the official opening of the Film Fes=
tival

introduction

The title chosen as the starting point for this exhibition is the title of =
one multimedia film encyclopedia. By appropriating the term we wanted to po=
int to the multiplicity of its meaning which, on various levels, ranges fro=
m the film treasury to cinephilia and/or mania.

The relationship between art and cinema is the relationship between art and=
technology. What developed from this symbiosis is the most ephemeral art o=
f all - "the art of time". Considering the traces films left in our visual =
culture, the exhibition is going to explore the experience of watching film=
s itself, as well as the way film aesthetics shaped and continues to shape =
our mind, affecting our common perception of the world.

cinemania[c] is the product of a meta-media society that recycles its exist=
ing media images and where each work of art functions as a research lab in =
which the raw material is critically questioned and analysed. It is a "cut&=
paste" culture that inherited avant-garde techniques of editing and collage=
and joined them with the techniques of sampling and digital manipulation.

By referring to the existing artefacts, the semantic structure of our cultu=
re narrows, making the works of art correlate and create new meanings. The =
active relationship between texts generates a web of sign systems where mea=
ning shifts from one signifier to the other, and each new text or new work =
of art becomes a field for transformation of other texts. Merging of differ=
ent sign systems (verbal, iconic,…) signalized the new media consciousnes=
s. The focus shifted from the closed aesthetic concept of the text to the o=
pen concepts of contexts and intertextuality.

call for artists

Artists are invited to send the work that relates to the topics of cinema, =
cinephilia or cinemania and/or to the experience of watching films. By conc=
eptualizing visual culture and moving images the exhibition would creativel=
y engage with our experience of films (fiction, documentary, experimental..=
.) and tackle our relationship towards specific films or cinema in general:=
different genres, film language, formal qualities (framing, lighting, edit=
ing,…). The exhibition would also address our understanding of society th=
rough popular culture and deal with the concepts of time and space as well =
as the looking strategies (scopophilia, voyeurism, fetishism) and presentat=
ion.

By using various media formats like pictures, photographs, installation, vi=
deo, animation, scratch tapes, net.art, presented either on CD ROM, VHS, DV=
D or as prints, photographs, graffics, objects… (or as/on hard copy versi=
on like prints, photographs…), it is our intent that, through quotation a=
nd intertextuality, a new body is created which will demonstrate that corre=
lation of film with other art forms can ensure an after life for the origin=
al work, long after its first projection.

cinemania[c] takes into account the role cinema has had so far in our visua=
l culture…and pays the homage…

The invitation is open from the 25th of May until the 25th of June, 2002.

the application should include

a.. full name
b.. short CV
c.. title of the work
d.. short description of the work
e.. contact (address, e-mail. phone number)
f.. technical details and requirements: format, dimensions and notes on a=
udio/visual presentation
g.. optional: additional material- sketches, drawings, photographs,…
The curator will, through consultation with the gallery board, select the w=
ork and the results will be published on the 1st of July, 2002 at the galle=
ry's website: www.mmc-luka.org. The authors will be personally notified.

The exhibition will also feature a catalogue where all the exhibited work w=
ill be presented while all the work, including the rejected projects, will =
be archived and presented on a CD ROM

The work is generally not returned, except upon the special request by the =
author.

The 49th PULAFILMFESTIVAL ensures free entrances to all film projections to=
the participants, but the travel and accommodation cost is not covered. So=
me assistance in finding and booking the accommodation might be provided.

works should be sent to

HDLU ISTRE

ISTARSKA 30

52100 PULA

CROATIA

tel: + 385. 52. 21 44 08

e-mail: hdlu.istre@inet.hr

all additional informations are available at www.mmc-luka.org and HDLU Istre

Klara Udovieiae, secretary

tel: + 385. 52. 21 44 08

e-mail: hdlu.istre@inet.hr

and

Branka Beneiae, curator

tel: + 385. 91. 504 95 72

e-mail: branka.b@inet.hr

Dean Bertoldi, technical support

tel: + 385. 91. 317 73 71

e-mail: bertoldi@animaphysics.com