REFF – Remix the world! Reinvent Reality!
A Fake Cultural Institution, an A/R drug and the reinvention of reality
Directly from Italy, Art is Open Source and FakePress present the REFF project and REFF AR Drug.
REFF, a fake cultural institution founded in 2009, is in London for the first time to launch, promote and distribute its Augmented Reality drug REFF AR.
To celebrate the event, an exhibition will open from 25 February at Furtherfield Gallery, showcasing works by artists all featured in the new REFF book: Garrett Lynch, Rebar Group and Xname.
A real-time interactive map, created for the exhibition, will describe the life of REFF all over the world: 60 authors, artists, designers, architects, hackers, journalists, activists; dozens of actions; a live and real-time stream of information collectively produced by a worldwide community of re-inventors.
The process is open: please contact us if you feel that your actions are reinventing reality and, thus, should be added to the visualization.
Visit the gallery, meet the founders of the institution, explore the new open publishing tool, encounter artworks and performances, enjoy freedom of access and expression. In other words…take the REFF AR Drug.