Smartspaces is delighted to present its first window exhibition
COLOR COORDINATED
by Tamara Gayer
curated by Louky Keijsers & Kimberly Marrero
266 W. 37th Street (7/8)
May 25 - 30
7am - 9pm Daily
7am - midnight Thursday

CELEBRATE Wednesday May 28 6-9pm
across the street at Stitch Bar & Lounge
247 W. 37th Street
SNEAK PREVIEW video!
www.smartspaces.org/spaces

Guest curators Kimberly Marrero & Louky Keijsers have selected New York artist, Tamara Gayer to create a site-specific installation, Color Coordinated. For this debut project, the curators were invited to select artwork for a vacant storefront located in the heart of Manhattan’s Garment District. The location evokes traces of New York’s manufacturing past; using this space as an impromptu gallery highlights the juxtapositions of old and new which infuse the contemporary thrust of the city. Color Coordinated provides a breathing space and a conversation piece for the continuous stream of passersby; a rare opportunity to enjoy contemporary art in an everyday setting.

TAMARA GAYER was a natural choice for this particular project that speaks pointedly to the city’s perpetual evolution. Her multimedia installations engage the current changes in the city resulting from this unprecedented construction boom. Ms. Gayer is fixated on how this seemingly never-ending reconfiguration is changing the physical shape of our city while mutating our character. She works in the vein of a romantic ecologist, interested in the ebb and flow of the urban landscape which etches its form on our behavior, wearing into our comprehension. Ms. Gayer’s images, suspended between two and three dimensions, are created from adaptations of large-scale drawings of the city morphed into appliqués of self-adhesive vinyl, wall paintings and other advertising ‘”mediums.” Color Coordinated serves as platform for Ms. Gayer’s personal, visual dialogue with the space, the street, its history and its energetic and colorful surroundings. She has shown extensively in New York and abroad including at Priska Juschka Fine Art, Kunst Buero, ExitArt and Foxy Production, and her work is represented in many prominent collections including that of the Museum of Modern Art.

SMARTSPACES weaves art into the fabric of daily life by placing it in the windows of temporarily vacant property—-spaces between tenants or in late-stage construction. Part of a growing movement bringing art to the public in unexpected ways, Smartspaces has a unique focus on windows, spaces between tenants, and connecting real-world experience with digital media and dialogue. In the blink of an eye, empty space becomes the next public gallery - and a place tenants want to be. Art grabs the attention of passersby, sparks conversation, and advertises a landlord with integrity and vision.