Electricity is Magic was founded in 2009 by Matt Griffin and Eric Powell as a label to release experimental electronic and electroacoustic music. To date, EiM have released 6 physical and digital records. Quickly, they expanded their scope to include curatorial and gallery projects, beginning with Vinosonic at Chicago’s Experimental Sound Studio in September 2009. Since then, EiM have partnered with artists and galleries throughout North America to create performative and time-based events in unconventional spaces and contexts.

In the spring of 2012, EiM are proud to be opening the doors to the Electricity is Magic Gallery, an apartment space at 715 Richmond St., in Toronto.

Our aim with the gallery space is to continue to present works that don’t necessarily fit comfortably within a traditional gallery context. Artists will be given the challenge of presenting work which engages with or reacts to the living space of the apartment. We are particularly interested in work which employs some aspect of technological mediation, but not necessarily as the impetus for the piece. We’re also interested in slow art, which not only requests, but often demands, and always reminds us of the pleasure in sustained viewing of a particular work.


Call for works:

As we plan our 2012 season, we invite submissions from individual artists, collectives, or curators to submit proposals for the EiM Gallery. Our space is non-traditional, and as such, we have some unique parameters for artists to contend with. Our presentation spaces are as follows:

- The Blue Wall. appx. 5m x 2.5m, appropriate for any wall-based works. These works should probably look good on blue.

- The Scrim. appx. .7m x 1m, hole in a wall between two rooms, covered with a scrim. This space will be used primarily for video works. The Scrim is viewable from both sides, a fact which should be considered when proposing works.

- The Dining Room. our dining room comes completely empty, and is appx. 4m x 3m. This space can be used for a large sculptural work, installations, performances, audio work, etc.

- The Backyard. we have a small, unkempt, mostly concrete-covered backyard, which, legend has it, has a pond hidden somewhere underneath the concrete and planks of wood. There is a large brick wall at the back of the yard, and four steps leading down from the house. This space is appropriate for installations, performances, sculptures, etc.

- The Basement. We have a large, poorly-lit, unfinished basement. This space is appropriate for installations, performances, sculptures, audio work, etc.

When applying, please include:

1) A description of the proposed piece(s), including proposed presentation space
2) Bio/C.V.
3) Appropriate links, including website, images, publications, etc.
4) If the work you are proposing a new piece, any appropriate diagrams, etc.
5) Dimensions, durations and technical requirements of the proposed piece.
6) If the work has been presented previously, please include details as to where and
when.

Submissions are ongoing. Please apply via email to submissions@electricityismagic.com.